Marketing
Plan, orchestrate, and deliver actionable marketing insights tailored to the needs of B2B and B2C organizations.
Why choose Siebel Marketing?
01Unified Sales, Service & Marketing
Marketing, sales, and customer service are all in one system, improving multi-department collaboration and strategic alignment. Closed-Loop marketing connects marketing campaigns directly to sales pipelines for lead tracking. Use real-time customer interactions from sales and service for better targeting.
02Advanced Campaign Management
End-to-End Campaign Execution – plan, execute, and track multi-stage marketing campaigns. Multi-Channel support across email, SMS, direct mail, web, call centers, and social media. Real-Time Campaign Adjustments allows you to tweak active campaigns based on performance insights.
03Enterprise Scale Data-driven Marketing Automation
Comprehensive and data-driven marketing automation platform designed for large enterprises. It excels in campaign management, segmentation, analytics, and multi-channel marketing, making it ideal for industries with complex marketing needs.
04Marketing Resource Management (MRM)
Budget & Spend Tracking to easily monitor marketing budgets and ROI. Asset & Content Management ensures centralized marketing materials and brand consistency. Workflow Automation so you can streamline approval processes and collaboration across teams.
Campaign management
Streamline the planning, execution, and budgeting of personalized, permission-based campaigns. Improve productivity with workflow and collaboration capabilities for campaign approval and execution.
Stay in control with financial modeling to optimize the allocation of marketing budgets and a marketing command center for end-to-end campaign tracking.
Email marketing
Comprehensive, permission-based, scalable email marketing solution that's fully integrated across all customer touchpoints. Easily manage target lists, success rates, and customer consent for your email marketing campaigns.
Events marketing
Plan and execute virtual product demonstrations, trade shows, conferences, hospitality events, seminars, and more. Efficiently manage the complete end-to-end process, including post-event results analyses, with fast follow-ups on all event-generated leads.
A fully configurable events portal handles everything from online registration to payment support.
Marketing resource management
Plan, budget, execute, and measure the impact of your global marketing efforts. Automate key processes—from planning to financial analysis—to better manage marketing activities and optimize the use of marketing resources.
Web marketing
Use customer data gathered from web interactions to deliver highly personalized web offers and dynamic web surveys, in full alignment with other cross-channel marketing efforts.
Loyalty marketing
Create loyalty campaigns with a complete, broad, and highly scalable loyalty solution. Leverage a full range of analytics, marketing, and service capabilities to better understand each customer's lifetime value and design promotions that enhance customer relationships.
Extend functionality with Oracle Marketing
Integrate Siebel CRM with Oracle Marketing and transition from "volume marketing" approaches, such as email blasts, to intelligent "responsive marketing" approaches.
Respond to customers’ behaviors in real time as they engage with you across multiple channels. Automate marketing processes to improve lead generation efficiencies and reduce the cost of acquiring customers.
Customer success with Siebel Marketing
Grupo Aval
Siebel CRM Campaign Management supporting over 450 campaigns launched in the last 8 months.
Allied Bank
Campaign Management within Siebel CRM empowers ABL to execute highly targeted marketing campaigns based on customer segmentation, transaction behavior, and engagement history.