Process of Designing Marketing Programs

To design marketing programs, perform the following tasks:

1. Creating Programs

2. Adding Stages to Programs

3. Specifying Repeating Stages Within Programs

4. Adding Lag Time Between Stages Within Programs

5. Adding Campaigns to Stages

6. About Using Triggers with Campaign Stages

7. Associating Segments with Campaigns

8. Adding Imported or Internal Lists to Campaigns

9. Adding Trees to Campaigns

10. Adding Responses to Programs

11. Applying Funneling with Constrained Connectors

12. Applying Lead Creation to a Program

13. Setting Up Waves for Campaign Loads

14. Creating and Applying Program Templates

15. Executing Programs

Related Topics

About Multistage Programs

About the Program Execution Workflow

About Using the Program Flow View

Process of Loading Customers in Campaigns

Launching Programs and Campaigns