Installing and Configuring Siebel Email Marketing

This chapter describes how to install and configure Siebel Email Marketing. It includes the following topics:

• About Siebel Email Marketing

• About Installing and Configuring Siebel Email Marketing

• Architecture of Siebel Email Marketing

• Requirements for Installing Email Marketing

• Installing the Email Marketing Server

• Roadmap for Configuring Email Marketing Daemons

• Process of Configuring the Email Sending Daemon

• Process of Configuring the Bounce Handler Daemon

• Process of Configuring the Click Through Daemon

• Encrypting Trackable URLs and Response Forms for Email Marketing

• Configuring Email Marketing Components for HTTPS Communications

• (Optional) Enabling TLS for Communications Between the Email Sending Daemon and the SMTP Server

• (Optional) Verifying Email Marketing Component Configuration

• Process of Testing the Email Marketing Components with Siebel Marketing

• Administering Email Marketing

• Configuring the Status of Email Addresses

• Implementing Spam Scoring of Email Templates Using Spam Assassin

• Authentication Mechanism of Email Marketing Server