Lead Data Integration

Siebel CRM is the master for lead data. The following illustrates the flow of lead data during the data integration process; data flows in one direction only, from Oracle FLEXCUBE Universal Banking to Siebel CRM. The data integration method used is online synchronization.

As shown in this flow, updates to a customer’s response to an offer are synchronized from Oracle FLEXCUBE Universal Banking to Siebel CRM. Lead data and product interest data that is created in Oracle FLEXCUBE Universal Banking is also synchronized with Siebel CRM.

Lead Data Flow During Data Integration Process. This image is divided into 3 sections: Siebel CRM (Offer Response and Lead), Sales Opportunity Integration Objects, and Oracle FLEXCUBE Universal Banking (Offer and Product). Arrows indicating lead data integration flow (Update) go from Oracle FLEXCUBE Universal Banking Offer via Sales Opportunity Integration to Siebel CRM Offer Response. Arrows indicating lead data integration flow (Create) go from Oracle FLEXCUBE Universal Banking Product via Sales Opportunity Integration Objects to Siebel CRM Lead.

For additional information on the sales opportunity integration objects, see CreateSalesOpportunityEBM.

The following integration point uses lead data: Creation of Leads