Understanding the 360-Degree View for CRM for Higher Education

Many higher education administrators have expressed the need to use data to better manage their institutions, improving business processes to efficiently build relationships with key constituents. The lifecycle of constituent relationship management starts with the admissions process and extends into alumni relations. A full lifecycle approach to relationship management includes activities such as increasing the pipeline of potential suspects and prospects, retaining existing students, and expanding donor relations.

The 360-Degree View aids in these activities by providing:

• A full view of the constituent for all stages of the constituent lifecycle including suspects, prospects, applicants, students, and alumni.

• A true 360-degree view of the person as well as tracking transactional data, biographical data, and interactions for a person who may have one or more roles including consumer, contact of a company, and worker.

• Integration to PeopleSoft Campus Solutions to display summary information that assists generalists and specialists in solving many of the higher education issues reported by constituents.

These features help you to:

• Obtain a complete view of your institution's relationship with a constituent from prospect to lifelong learner.

• Maximize targeted recruiting effectiveness to increase conversion rates.

• Improve retention rates and simplify service delivery.