Contact Washing Machine app
The Contact Washing Machine enables cleansing of contact fields. You are able to define one or more contact fields as inputs, then run actions such as trim, concatenate, adjust case (propercase or lowercase), and perform lookups to populate fields. The data can then be mapped back to that same field or a separate field. Keeping data clean improves the accuracy of scoring, segmentation, and personalization.
Important: The outcome of your Contact Washing Machine configuration will update your contact data. You can test your Contact Washing Machine app before running it on your campaign or program. You can preserve the data in the source contact fields by specifying separate destination fields.