Native CRM integration: Updating lead scores in your CRM

Note: A native integration is a legacy CRM integration built into Oracle Eloqua. We discontinued the native CRM integrations with Salesforce and Oracle Sales (formerly Oracle Sales Cloud) and replaced them with the Salesforce Integration app and the Oracle CX Sales Integration app. Native integrations remain for Microsoft Dynamics and Oracle CRM On Demand.

Integrate your lead scores with CRM by creating a dedicated Eloqua program to perform updates of the Lead Score field in CRM. The following configuration steps walk you through creating this program.

Prerequisites

• Customer Administrator rights are required.
• A native CRM integration setup. If you are using the Salesforce Integration app or the Oracle CX Sales Integration app, use step actions in the app to update lead scores.

To configure lead scoring CRM integration

1. Create two new internal events and external calls
2. Create a new shared filter
3. Create a program
4. Configure program feeder
5. Adding exclusions (optional)

Download the Lead Scoring CRM Integration Configuration Guide.

Learn more

Integrating lead scores with your CRM