Salesforce.com Integration app

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The Salesforce.com Integration app creates an integration between Oracle Eloqua and Salesforce to send data between the two platforms. Leverage the Salesforce.com Integration app in your marketing cloud solution to:

  • Transfer the leads generated from marketing campaigns in Oracle Eloqua into Salesforce so they are nurtured and synchronized as sales leads.
  • Use the app within a program or campaign canvas to create or update records in supported Salesforce objects in real time. Typical use cases include lead creation, lead updates, and contact updates.
  • Schedule imports from Salesforce to Oracle Eloqua for supported Salesforce objects.

You can use the app for various marketing qualification and lead generation use cases. For example, you can configure a listener step to listen for contacts who complete a form. Once the contact is added to the program canvas, you may want to decide to create a lead for the contact. Depending on the next decision, you can configure this app to either create a new lead or update an existing lead within Oracle Eloqua.

Example: A listener step could be configured to listen for contacts who complete a form. Once the contact is added to the program canvas, you may want to decide to create a lead for the contact, depending on the next decision, you can configure this app to either create a new lead or update an existing lead within Oracle Eloqua.

An image of a sample campaign using the Salesforce.com Integration app.

Supported Salesforce objects

The integration supports bi-directional data flow for all objects available via the Salesforce API with the following caveats:

  • Objects that are read-only will not be available for use in actions.
  • Objects that are not readable will not be available for use in imports.
  • If required, you can restrict access to some Salesforce objects. For details, refer to the Salesforce documentation.

An image of the PDF icon. Download the Oracle Eloqua-Salesforce Integration App User Guide.

Tasks

Getting started with the app

Using the app in a program or campaign

Creating imports

Viewing report data for actions and imports

Related

Example programs

Oracle Eloqua AppCloud apps

Knowledge Base: Introduction to Data Priority in Eloqua

Salesforce Integration app, lead generation, point of interest, create unique