Oracle Eloqua asynchronous tracking scripts
The Oracle Eloqua asynchronous tracking scripts allow you to track visits to your website seamlessly without affecting the page load time for your visitors.
First vs third-party cookies
Oracle Eloqua supports two types of cookie based tracking: third-party and first-party. The difference between third-party cookies and first-party cookies lies in the owner of the cookie.
A third-party cookie is a cookie that has a domain that is different than the domain being visited. A first-party cookie is a cookie that has a domain that is the same as the domain being visited. For example, if you visited example.com, and you saw a cookie for eloqua.com on your browser, this is a third-party cookie because the cookie does not belong to the example.com domain.
Popularity of third-party cookies is declining because they are:
- Blocked by anti-spyware applications
- Blocked by browsers and default privacy settings
First-party cookies are less problematic to use as they are blocked less often. It is difficult to browse the internet without accepting first-party cookies as these cookies identify you as a returning user to the site and help personalize your browsing experience. However, it is not possible to use a first-party cookie to track a single visitor’s digital body language across multiple domains owned by your organization.
Note: To enable first-party cookie support, please log in to My Oracle Support and create a service request. Review this knowledge base article for more information on what to include in your request.
Executing tracking scripts
Tracking scripts are supported and tested in all major browsers, including:
- Internet Explorer 6+
- Firefox 1.5+
- Opera 9+
- Safari 3+
Download the Asynchronous Visitor Tracking Scripts Guide.