Email reporting and metrics
Note: You must have the View Operational Reports
After you've sent an email, you can use various reports and metrics to measure the email's performance.
Important: Email operational reports only report on the last 3 months of email activity.
Accessing operational reports from an email
You can access reports directly from an email.
To access operational reports:
- Navigate to Assets
, then click Emails. - Open the email you want to report on.
- Click
.
Overview of email operational reports
The following table describes the email operational reports:
| Report Name | Description |
|---|---|
| Email Link Click-Through | Shows the total clickthroughs for every tracked link in the email. |
| Recent Email Click-Thorough | Shows the clickthroughs by date, contact, and link. |
| Recent Email Opens | Shows email opens by date and contact. Find out more about Calculating email opens. |
| Recent Email Sends | Shows email sends by contact and date. |
| Recent Email Unsubscribes | Shows all contacts that have marked the email as spam. |
Overview of email dashboards and Insight reports
The following table describes the email dashboards and Insight reports:
| Report or Dashboard Name | Description |
|---|---|
|
|
Use this dashboard to view an email's engagement by activity metrics, segment performance, activity timeline, and click map. |
| Email Analysis | Use this Insight report for a detailed report on the selected email and all its metrics. With this report, you can drill down to view the contacts associated with certain metrics. Additionally, the report presents data for all time. |
Email Analysis Overview report