Getting started with Insight

Oracle Eloqua's Insight reporting solution is powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE) version 11g (11.1.1.9). Insight offers out-of-the-box reports as well as features that allow your organization to create your own custom analyses and dashboards.

Learn more by watching the video

To access Insight:

  1. Navigate to An image of the Reports icon. Analytics, then click Insight.

    The home page appears. What you see on your home page depends on the type of user you are (reporter or analyzer) and how you have used Insight.

    This image shows the Insight home page. It has labels identifying each area of the home page.

    The number 1 Search bar
    The number 2 Menu bar
    The number 3 Quick actions area (for analyzers)
    The number 4 Recent reports area
    The number 5 Quick access to report catalog folders
    The number 6 Browse report catalog

  2. To find out-of-the-box reports, click Catalog in the menu bar or use the Search bar.

    Out-of-the-box reports are in the Shared Folders. The Company Shared folder contains custom analyses created by your organization. For more information on some of the out-of-the-box reports, see Common reports.

Insight metrics

Reports in Insight are built using a combination of attributes and metrics. Attributes are characteristics of your Oracle Eloqua data while metrics are qualitative measures of the attributes. The attribute provides context to the metric in the report. For example, City is an attribute and Total Clicks is a metric. When combined in a report, City is a row and Total Clicks a column. Thus you can learn about the clicks by city. Attributes and metrics that can be combined are provided in a subject area.

Below you can learn more about the metrics provided in Insight:

When building a report, take into account how the metric is informed by the attributes included in the report.

Related

Exporting reports

Working with columns in a report

Building your first analysis

Creating Insight agents

Common reports