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Smart AdServer

You can use audience injection to deliver first-party Oracle Data Cloud platform data linked to cookies into the Smart AdServer platform.

To send your audiences to the Smart AdServer platform:

  1. Contact your Oracle Data Cloud account manager to request the SMART AdServer integration. Include your SMART AdServer segment provider ID in the request. The configuration of the integration will be completed for you within two weeks.
  2. Install the Smart AdServer app.
  3. Create an audience containing first-party data linked to cookies.
  4. Create a campaign to send your audiences to Smart AdServer.
  5. Use your audience in the Smart AdServer platform.

Installing a Smart AdServer audience injection app

To install a Smart AdServer app:

  1. Log on to partner.bluekai.com and select Apps > Install Apps.
  2. Click App Catalog.
  3. Select the Media Targeting campaign solution type.
  4. Select the Smart AdServer app.
    Image of the app configuration screen
  5. In the App Name box, enter Smart AdServer or another name that identifies this app configuration.
  6. In the Notification Email box, enter your email address.
  7. Leave the Increase Data Delivery Overlap check box selected (the default setting) to maximize the amount of your first-party data that can be delivered to Smart AdServer. This enables ID swaps to automatically match unique user IDs on your site once every seven days via the platform's tag management system.
  8. Click Save. Smart AdServer is now enabled in your partner seat. Your Oracle Data Cloud and Smart AdServer accounts are linked.

Learn more: Installing an app

Creating an audience

To deliver your Oracle Data Cloud platform data to the Smart AdServer platform, create an audience and then create a campaign associated with the audience.

To create an audience:

  1. In the Oracle Data Cloud platform, click New Audience. The audience builder is displayed.
    Image of the audience builder page
  2. Enter a name that makes it easy to identify your audience and its campaign. (The campaign should be given the same name because mapping is based on the audience name.)

    The audience name may only contain alphanumeric characters and underscores. Do not use special characters or spaces in your audience name or your data will not be delivered into your audience in the SMART AdServer platform.

  3. Define your target audience by selecting a combination of first-party categories from the taxonomy tree.
  4. Click the ID Sources tab.
  5. To target only users linked to Oracle Data Cloud cookies, clear the Mobile IDs check box and then select the Mobile Cookie ID check box.
    Image of the Audiences window with the ID Sources tab selected and the Desktop IDs check box selected
  6. Click Save.

Learn more: Creating an audience

Creating a campaign

To create a campaign:

  1. On the Audiences page, select the check box for the audience that you want to send to Smart AdServer and then select Create > Create Campaign.
    Image of the Create menu on the Audiences page with Create Campaign selected
    Your audience is automatically associated with the new campaign.
  2. In the Campaign Name box, enter the same name that you used for your audience, because the audience name is used for mapping your audience data, data delivery, and real-time email notifications sent to Smart AdServer.
  3. In the Flight Options section, set the following properties:
    • In the Start Date box, enter the date when your campaign is to begin. Enter the date in MM/DD/YYYY format or click the box and select the date from the calendar.
    • In the End Date box, it is recommended that you leave this blank. Setting a specific end date will mean that the audience will be turned off in the Smart AdServer platform.
    • In the Status box, select Active.
  4. Under Delivery Method, click Select Apps, click the SMART AdServer app, and then click Add Apps.
  5. Click Save. The Oracle Data Cloud platform automatically calls SMART AdServer's audience API to create a new segment in your SMART seat. The name of the segment will be the same as the audience name.

    Your Oracle Data Cloud platform data will then be delivered into the Smart AdServer segment object. All your existing ID swapped users in your 1st-party audience will be delivered within 24 hours via Server Data Transfer (SDT). Additional ID swapped users will be delivered as they qualify for the audience (when their profile contains the combination of 1st-party categories you are targeting). 

Learn more: Creating a campaign

Using your Oracle Data Cloud platform data in the Smart AdServer platform

To use your Oracle Data Cloud platform data in Smart AdServer:

  1. Log in to your Smart AdServer account.
  2. Go to Administration > Keyword groups and search for the Oracle Data Cloud platform name. The synchronized segments are inside the DMP keyword group. Each segment is identified by key=value. The key is the ID of your DMP provider and the value is the ID of your segment.

For information about using your audience data in the Smart AdServer platform, see DMP connection with Smart Data Hub.

Related

Installing an app

Creating an audience

Creating a campaign