Campaigns
Oracle Responsys streamlines the development of highly individualized, multi-channel campaign management with a single integrated software platform for building, executing, and managing all your marketing campaign efforts.
Oracle Responsys provides an easy-to-use graphical interface and intuitive component-based tools. In combination, these automate the full lifecycle of your campaign objectives – from data integration to data source management and segmentation to message content and form development to testing to launching to recipient conversion to reporting and analysis.
Important: Campaign Designer is now generally available. It replaces the Campaign Workbook for all channels except MMS. This change does not affect Classic Campaigns.
Email Campaigns
- Accessibility warnings for email campaigns
- Send Time Optimization overview
- Email Campaign Designer changes
- Email Campaign Designer visuals overview
- Launching an Email campaign with the Campaign Designer
- Email Campaign Designer - Design your message
- Email Message Designer overview
- Working with Dynamic Content
- Working with Data Sources
- Using Multivariate Testing (MVT) for Email Campaigns
- Push Campaign Designer visuals overview
- In-app Campaign Designer visuals overview
- Message Center Campaign Designer visuals overview
- Creating a Push campaign
- Push – Designing a campaign
- Creating an In-app campaign
- In-App – Designing a campaign
- Using Multivariate Testing (MVT) for Push Campaigns
- Creating a Message Center campaign
- Message Center - Designing a Campaign
- Managing Mobile App Configurations
- Creating Email Templates
- Working with Email Template Contents and Layouts
- Changing the Email Template Style
- Changing the Background Color of Email Templates
- Adding Buttons to Email Templates
- Adding Images to Email Templates
- Adding Text to Email Templates
- Adding Dividers and Spacers to Email Templates
- Editing Email Templates in a Mobile View
- Writing Right to Left Using the Visual Template Designer