Lead Management

Business Metric Name	Business Metric Description	Related Subject Areas
Number of Leads	Shows the number of leads created in the reporting period.	CX - Leads
Lead Qualification Rate (%)	Shows the number of leads qualified, expressed as a percentage of the total number of leads created.	CX - Leads
Lead Conversion Rate (%)	Shows the number of leads converted, expressed as a percentage of the total number of leads created.	CX - Leads
Lead Rejection Rate (%)	Shows the number of leads rejected, expressed as a percentage of the total number of leads created.	CX - Leads
Average Lead Age	Shows the average number of days the lead is open before it's converted, rejected or retired.	CX - Leads
Lead Qualification to Conversion Velocity	Shows the average number of days before the qualified lead is converted.	CX - Leads
Number of Qualified Expired Leads	Shows the number of qualified expired leads.	CX - Leads
Won Revenue By Lead Channel	Shows the won opportunity revenue generated from leads based on their lead channel.	CX - Leads
Accounts - Leads	Shows the accounts with the highest number of open leads.	CX - Leads
Opportunity Pipeline Split - Sales vs Marketing	Shows the number of open opportunities by sales stage for opportunities generated from sales vs marketing.	CX - Leads
New Leads	Shows new leads created based on the lead creation date.	CX - Leads
Lead to Opportunity Velocity	Shows the average number of days a lead has taken from the day the lead is created to the day its converted.	CX - Leads