Marketing Campaigns

Business Metric Name	Business Metric Description	Related Subject Areas
Campaign Attributed Leads	Shows the number of leads generated from marketing campaigns.	CX - Campaign Members
Campaign Attributed Opportunities	Shows the number of opportunities generated from marketing campaigns (using the last touch model).	CX - Campaign Opportunity Revenue
Campaign Attributed Pipeline	Shows pipeline revenue contributions from campaign-attributable opportunities (using the last touch model).	CX - Campaign Opportunity Revenue
Campaign Attributed Won Revenue	Shows the total revenue attributed to a campaign for all opportunities with a closed-won status.	CX - Campaign Opportunity Revenue
Campaign ROI	Shows a campaign return on investment based on campaign actual cost and campaign attributable revenue.	CX - Campaign Opportunity Revenue
Campaign Responses	Shows the number of responses for each campaign.	CX - Campaign Opportunity Revenue
Campaign Actual Vs Budgeted Cost	Shows the ratio of actual cost / budgeted cost for every campaign.	CX - Campaign Opportunity Revenue
Campaign Attributed Won Opportunity Revenue Lines	Shows the number of won opportunity revenue lines from opportunities attributable to a campaign.	CX - Campaign Opportunity Revenue
Campaign Attributed Lost Opportunity Revenue Lines	Shows the number of lost opportunity revenue lines from opportunities attributable to a campaign.	CX - Campaign Opportunity Revenue
Campaign Attributed Open Opportunity Revenue Lines	Shows the number of open opportunity revenue lines from opportunities attributable to a campaign.	CX - Campaign Opportunity Revenue
Cost Per Opportunity Revenue Line	Shows the ratio of campaign actual cost and the number of opportunity revenue lines.	CX - Campaign Opportunity Revenue
Cost Per Won Opportunity Revenue Line	Shows the ratio of campaign actual cost and the number of won opportunity revenue lines.	CX - Campaign Opportunity Revenue
Cost Per Won Revenue	Shows the ratio of campaign actual cost and won opportunity line revenue.	CX - Campaign Opportunity Revenue
Cost Per Attributed Revenue	Shows the ratio of campaign actual cost and total attributable opportunity line revenue.	CX - Campaign Opportunity Revenue
Top Campaigns	Shows the top campaigns with the highest won revenue.	CX - Campaign Opportunity Revenue
Campaign Engaged Contacts	Shows the number of contacts targeted by campaigns.	CX - Campaign Opportunity Revenue
Campaign Targeted Accounts	Shows the number of accounts targeted by campaigns.	CX - Campaign Opportunity Revenue