Subscription Management

Business Metric Name	Business Metric Description	Related Subject Areas
Monthly Recurring Revenue (MRR)	Shows the total MRR for subscription lines	CX - Subscription Historical Trend
Product Net price (TCV)	Shows the total Subscription Net Amount	CX - Subscription Historical Trend
Active Customers	Shows the total number of customers with an active subscription at the start or end of a given period	CX - Subscription Historical Trend
Average Revenue per User (ARPU)	Shows the total MRR divided by the total number of active customers at the start or end of a given period	CX - Subscription Historical Trend
Churned Customers	Shows the total number of customers churned in a given period	CX - Subscription Historical Trend
MRR Churn Rate	Shows the rate at which MRR is lost from churned subscriptions.	CX - Subscription Historical Trend
Customer Churn Rate	Shows the proportion of active customers that became inactive during the given period. A customer is active if they have a currently active subscription	CX - Subscription Historical Trend
MRR Renewal Rate	Shows the rate of MRR renewal calculated as activated renewal MRR divided by the MRR due for renewal in a given period.	CX - Subscription Historical Trend