Topic Monitoring

Text responses often provide the most valuable information you receive. However, text responses can be more difficult to analyze than multiple choice questions that can be counted and included in graphs. A useful approach for analyzing text responses is to group responses containing similar content and look for emerging themes.

Since the process of clustering (grouping responses and identifying themes) can be time consuming and tedious, Feedback can automatically perform this task, providing an easy method to spot trends in text responses to your survey questions. Topic monitoring lets you view the distribution of responses across themes and drill down into themes or sub-themes to read individual responses. Themes are accessed through the survey Results tab and the topic monitoring report in Analytics.