Create a buy one get one promotion

A buy one get one (sometimes called BOGO or Buy X Get Y) promotion discounts an item when a customer buys another, often similar, item.

A common buy one get one condition is that the shopper buys an item in a collection and receives a discount on a second item in that collection. For example, when a shopper buys two tops, she gets one for 50% off. A common Buy X Get Y condition is that a shopper buys one or more items and receives a discount on a related item. For example, when a shopper buys a pair of hiking boots, she gets a free pair of hiking socks.

To create a new buy one get one promotion, follow these steps:

  1. On the Promotions page, click New Promotion and select Buy One Get One.
  2. Enter the name, description, and price groups for the promotion. See Enter general promotion information for details about each field.
  3. Enter condition and offer details for the promotion. See Enter condition and offer information for details about each field. See Sample buy one get one promotion for an example that explains how different condition and offer settings can affect the discount.
  4. On the promotion’s Availability tab, define the promotion’s lifecycle and enter information that determines when the promotion is active and usable. See Enter promotion availability information for details about each field.
  5. (Optional) Specify promotions that cannot be combined with this one. See Exclude promotions for more information.
  6. Click Save.
  7. (Optional) Create a coupon code that customers must provide to redeem the promotion. See Add a coupon code to a promotion for more information.

Sample buy one get one promotion

This section describes a promotion called Summer Shoes: Buy One Get One. When a shopper buys one pair of shoes from the collection Ladies Shoes, the promotion discounts another pair from that collection by 50%. The buy condition includes the collection Ladies Shoes but excludes its child collection Ladies Designer Shoes. The items to include and exclude for offer are the same as items in buy condition. At least one qualifying item must be purchased. The discount order is least expensive item discounted first and list prices are used to sort the items. The promotion discounts a maximum of 2 items.

A shopper’s cart contains the following items:

  • One pair of ladies sandals, list price $100
  • One pair of ladies designer boots, list price $800

In this case, the discount is not applied to either item. The designer boots are excluded from the buy condition, so the sandals cannot be discounted. While the sandals do count toward the buy condition, the boots are excluded from the offer, so they cannot be discounted.

Another shopper’s cart contains the following items:

  • One pair of ladies sandals, list price $100
  • One pair ladies sandals, list price $75

In this case, the $75 sandals receive the discount. If you edit the promotion to apply the discount to the most expensive item first, then the $100 sandals receive the discount.