Product features

This section lists some of the key capabilities that are available with or supported by Commerce and indicates where you can find more information about them.

With Commerce, you can perform the following operations related to managing an eCommerce storefront:

• Customize the templates and layouts that determine how your store looks. See Design Your Store Layout.
• Manage your catalogs, inventory, and pricing. See Manage Your Catalog and Configure Price Groups.
• Translate your catalogs and content into different languages and display prices in locale-appropriate currencies. See Localize Your Store.
• Provide advanced search tools for your site. See Manage Search Settings.
• Manage your Search Engine Optimization (SEO) strategy. See Manage SEO Settings.
• Offer discounts and promotions. See Manage Promotions.
• Personalize storefront content for different shoppers. See Define Audiences.
• Support a loyalty points program. See Work with Loyalty Programs.
• Offer product recommendations and display related products. See Display product recommendations and Display related products.
• Manage transactional emails between the store and your shoppers. See Configure Email Settings.
• Support wish lists with links to social networks. See Configure Wish Lists.
• Integrate with payment and tax processors. See Configure Payment Processing and Configure Tax Processing.
• View reports about your store. See Understand Your Reports.

Business-to-Consumer and Business-to-Business Commerce

Commerce supports both business-to-consumer (B2C, sometimes referred to as retail) and business-to-business (B2B) models. In B2C, your store sells to individual shoppers. In B2B, your store sells to buyers who represent another company or organization.

B2B features are not enabled by default in your environment. Note that B2B is referred to as “account-based commerce” in the Commerce documentation.

For more information, see Configure Business Accounts.

Running multiple stores

You can manage more than one storefront from a single subscription to Commerce. Certain elements, for example shopper profiles, can be shared among your sites. For more information, refer to Run Multiple Stores from One Commerce Instance.