Product features

This section lists some of the key capabilities that are available with or supported by Commerce and indicates where you can find more information about them.

With Commerce, you can perform the following operations related to managing an eCommerce storefront:

Business-to-Consumer and Business-to-Business Commerce

Commerce supports both business-to-consumer (B2C, sometimes referred to as retail) and business-to-business (B2B) models. In B2C, your store sells to individual shoppers. In B2B, your store sells to buyers who represent another company or organization.

B2B features are not enabled by default in your environment. Note that B2B is referred to as “account-based commerce” in the Commerce documentation.

For more information, see Configure Business Accounts.

Running multiple stores

You can manage more than one storefront from a single subscription to Commerce. Certain elements, for example shopper profiles, can be shared among your sites. For more information, refer to Run Multiple Stores from One Commerce Instance.