B2C Dashboard metrics
The following are the descriptions of the metrics available on the dashboard. Not all metrics are available for all widgets and graphs.
- Average order value: Average amount spent by customers per order.
- Bounce rate (email): Percentage of emails that are not delivered successfully out of the total number of emails that are sent. For example, if you sent 100 emails and 2 were not delivered successfully, then the bounce rate is 2%. This includes hard bounces, which are emails that permanently could not be delivered, and soft bounces, which are emails that temporarily could not be delivered.
- Click rate (email): Percentage of email links clicked out of the total number of emails sent. For example, if you sent 100 emails and 10 email links were clicked, the click rate is 10%.
- Click-to-open rate (email): Percentage of email links that were clicked out of the total number of emails that were opened. For example, if you sent 100 emails, 40 of them were opened, and 10 email links were clicked, the click-to-open rate is 25%.
- Conversion rate: Percentage of customers in a campaign that made a purchase.
- Customer count: Number of customers who were sent at least one marketing message.
- Engaged customers: Number of customers that have engaged at least once on any channel.
- Open rate (email): Percentage of emails that were opened out of total number of emails that were sent. For example, if you sent 100 emails and 20 were opened, the open rate is 20%.
- Opted in: Number of customers that have subscribed to receive marketing messages.
- Opted out: Number of customers that have unsubscribed and chosen to no longer receive marketing messages.
- Purchasers: Number of customers that made at least one purchase.
- Returners: Number of customers that have made at least one return.
- Returns: Total number of returns.
- Revenue: Total amount spent by customers.
- Total orders: Total number of orders generated.
- Visits: Total number of visits to your website. A visit may include one or more page views.
- Web visitors: Number of customers who have visited your website at least once.
Managing B2C dashboard widgets