Default events

Oracle Unity comes with a default set of event data for your data model. These events cannot be edited or deleted. You can find these default events listed on the Events page with a Lock icon An image of the lock icon. This icon identifies events that cannot be edited. .

Default events

Your data model comes with the following default events.

Name Type Target
Add to Cart Added Cart
Article Download Downloaded Article
Article View Viewed Article
Category View Viewed Category
Direct Mail Opt In Subscribed Direct
Direct Mail Opt Out Unsubscribed Direct
Document Download Downloaded Document
Document View Viewed Document
Email Bounce Bounced Email
Email Click Clicked Email
Email Open Opened Email
Email Opt In Subscribed Email
Email Opt Out Unsubscribed Email
Email Send Sent Email
Email Spam Spam Email
Form Submit Submitted Form
Liked Review Liked Review
Page View Viewed Page
Phone Opt In Subscribed Phone
Phone Opt Out Unsubscribed Phone
Product View Viewed Product
Push Message Pushed Message
Push Message Click Clicked App
SMS Bounce Bounced SMS
SMS Click Clicked SMS
SMS Send Sent SMS
Video Download Downloaded Video
Video View Viewed Video
Web Visit Visited Site
Wrote Review Created Review

Learn more

Events

Attributes

Creating attributes

Managing attributes

Creating custom data objects

Editing data objects

Learn about the default data model

event, default events, data schema, data model