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Demandbase

You can create audiences containing data linked to Oracle Data Cloud cookies and then create campaigns to send your audiences to Demandbase's targeting and personalization platform to deliver personalized ads.

This app was updated in August, 2018. The new version includes the ability to specify the DB key during app installation. DB keys specified during app installation are included automatically in new campaigns that use the app.

If you installed the app before the update, you can continue to use the old version and specify the DB key each time you create a campaign.

If you want to use the new version, delete the old one first. (Deleting the old app does not affect campaigns you have created previously.) Then install the new version using the instructions in this document. Campaigns you create using the new version automatically include the DB key you specify during installation.

To send your audiences to the Demandbase platform:

  1. Install the Demandbase app.
  2. Create an audience.
  3. Create a campaign.

Installing the Demandbase app

When you install the Demandbase app, you enter your Demandbase key (also know as the Demandbase API key or token). If you do not have a Demandbase key, contact Demandbase.

To install the Demandbase app:

  1. Log on to partner.bluekai.com and select Apps > Install Apps.
  2. Click App Catalog.
  3. Select the Media Targeting campaign solution type or filter by Demandbase.
    Image of the Install Apps window with Media Targeting selected and the Demandbase apps
  4. Select Demandbase.
  5. In the App Name box, enter a name that identifies the app.
  6. In the Notification Email box, enter the email addresses of anyone who should be notified about app activity.

  7. In the DB_Key box, enter your Demandbase key. This key will be included automatically in new campaigns that use this app.

  8. Leave the Increase Data Delivery Overlap check box selected to enable the ID swap tag to be fired automatically on your site visitors once every 7 days via tag management. This configuration ensures that maximum amount of your first-party cookie data can be delivered to Demandbase.
  9. Click Save.

The selected Demandbase app is enabled in your partner seat and you can create data campaigns to deliver your audiences to the Demandbase platform.

Learn more: Installing an app

Creating an audience

Select the users you want to deliver to Demandbase using the audience builder.

To create an audience:

  1. In the Oracle Data Cloud platform, click New Audience. The audience builder page is displayed.
    Image of the audience builder page
  2. In the Name box, enter a name that makes your audience easy to identify. The audience name should only contain alphanumeric characters, spaces, and underscores.
  3. Define your target audience by selecting first- and third-party categories from the taxonomy tree.
  4. Click the ID Sources tab.
  5. To narrow the targeting of your audience to users linked to cookies, clear the Mobile IDs check box and then select the Mobile Cookie ID check box.
    Image of the Audiences window with the ID Sources tab selected and the Desktop IDs check box selected
  6. Click Save.

Learn more: Creating an audience

Creating a campaign

To create a campaign:

  1. On the Audiences page, select the check box for the audience that you want to send to Demandbase and select Create > Create Campaign.
    Image of the Create menu on the Audiences page with Create Campaign selected
    The audience is associated with the campaign and the Create Campaign window is displayed.
  2. In the Campaign Name box, enter a name that makes your campaign easy to identify.
  3. In the Basic Information section:
    • Set the start and end dates. By default , the campaign ends one year after the start date.
    • From the Status list, select the Idle status.
  4. Click Select Apps, select the Demandbase app that you installed, and then click Add Apps.
  5. Expand the app details for the Demandbase app.

  6. From the App Macros list, select $DMP_Audience_Name_Macro, which is used to send the name of your audience to Demandbase.

    Important! Do not change the value in the DB_Key box.

  7. Click Save. Demandbase will receive an email notification with your name, Demandbase key, campaign ID, and the category IDs being delivered by your data campaign. Within 48 hours, Demandbase will use this information to map your Oracle Data Cloud platform data in their platform. If your audience contains a single category, it will be mapped at the category level. If your audience contains multiple categories, it will be mapped at the campaign level.
  8. Once Demandbase confirms that they have mapped your audience to their segment object, go to the Campaigns page, select the check box for your Demandbase campaign, and click Enable. Your Oracle Data Cloud platform data will be delivered into the Demandbase segment object and ready for use within 24 hours.

Learn more: Creating a campaign

Related

Installing an app

Creating an audience

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