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Infectious Media

You can create audiences containing first- and third-party data linked to Oracle Data Cloud cookies and mobile advertising IDs (MAIDs) and then create data campaigns to send your audiences to the Infectious Media platform. Once your audiences have been mapped into your Infectious Media advertiser account, your Oracle Data Cloud platform data will flow into your audiences. You can then use Infectious Media's demand-side platform (DSP) to deliver customized international media campaigns.

To send your audiences to the Infectious Media platform:

  1. Install an Infectious Media app.
  2. Create an audience.
  3. Create a campaign.

Installing an Infectious Media app

Use the install an app workflow to configure the following Infectious Media apps:

If you want to target both cookies and MAIDs, install both Infectious Media apps, create a single audience targeting first- and third-party data linked to cookies and MAIDs, and then select both apps when you create a campaign.

To install an Infectious Media app:

  1. Log on to partner.bluekai.com and select Apps > Install Apps.
  2. Click App Catalog.
  3. Select the Media Targeting campaign solution type.
    Image of the Install Apps window with Media Targeting selected and the Infectious Media apps
  4. Depending on the intended audience ID source you want to target, select one of the following apps:
    • Infectious Media - Global Cookie IDs
    • Infectious Media - Global Device IDs
  5. In the App Name box, enter a name that identifies the app and its ID source.
  6. In the Notification Email box, enter the email addresses of anyone who should be notified about app activity.
  7. Click Save.

The selected Infectious Media app is enabled in your partner seat and you can create data campaigns to deliver your audiences to the Infectious Media platform.

Learn more: Installing an app

Creating an audience

Select the first- and third-party data you want to deliver to Infectious Media using the audience builder.

To create an audience:

  1. In the Oracle Data Cloud platform, click New Audience. The audience builder page is displayed.
    Image of the audience builder page
  2. In the Name box, enter a name that makes it easy to identify your audience and include the ID source (cookies, MAIDS, or both). The audience name should only contain alphanumeric characters, spaces, and underscores.
  3. Define your target audience by selecting a combination of first- and third-party categories from the taxonomy tree.
  4. Click the ID Sources tab. If you want to target all ID sources, you do not need to make any changes on the ID Sources tab.
  5. If you will use your audience with the Infectious Media - Global Cookie IDs app, narrow the targeting of your audience to users linked to cookies by clearing the Mobile IDs check box and then selecting the Mobile Cookie ID check box.
    Image of the Audiences window with the ID Sources tab selected and the Desktop IDs check box selected
  6. If you will use your audience with the Infectious Media - Global Device IDs app, narrow the targeting of your audience to users linked to MAIDs by clearing the Desktop IDs and Mobile IDs check boxes, and then selecting the Mobile Advertising IDs check box.
    Image of the Audiences window with the ID Sources tab selected and the Mobile App check box selected
  7. Click Save.

Learn more: Creating an audience

Creating a campaign

To create a campaign:

  1. On the Audiences page, select the check box for the audience that you want to send to Infectious Media and then select Create > Create Campaign.
    Image of the Create menu on the Audiences page with Create Campaign selected
    The audience is associated with the campaign and the Create Campaign window is displayed.
  2. In the Campaign Name box, enter a name that makes your campaign easy to identify and includes the ID sources.
  3. In the Basic Information section:
    • Set the start and end dates. By default , the campaign ends one year after the start date.
    • From the Status list, select the Idle status.
  4. Click Select Apps, select the Infectious Media app that corresponds to the ID source selected for your audience (cookies, MAIDs, or select both apps), and then click Add Apps.
  5. Click Save. Infectious Media will receive an email notification with your name, campaign ID, and the category IDs being delivered by your data campaign. Within 48 hours, Infectious Media will use this information to map your Oracle Data Cloud platform data at the campaign level to a segment object in their platform.
  6. Once Infectious Media confirms that they have mapped your audience to their segment object, go to the Campaigns page, select the check box for your Infectious Media campaign, and click Enable. Your Oracle Data Cloud platform data will be delivered into the Infectious Media segment object and ready for use within 24 hours.

Learn more: Creating a campaign

Related

Installing an app

Creating an audience

Creating a campaign