Demandbase

You can create audiences containing data linked to Oracle Data Cloud cookies and then create campaigns to send your audiences to Demandbase's targeting and personalization platform to deliver personalized ads.

Installing the Demandbase app

When you install the Demandbase app, you enter your Demandbase key (also know as the Demandbase API key or token). If you do not have a key, contact Demandbase.

Delivering audience data to Demandbase

To use Oracle Data Cloud platform data in Demandbase, you create audiences that include the users you want to target and then deliver those audiences. After you specify the Demandbase app and save the audience, Demadbase receive an email notification with your name, Demandbase key, delivery ID, and the category IDs being delivered. Within 48 hours, Demandbase uses this information to map your data in their platform. If your audience contains a single category, it is mapped at the category level. If your audience contains multiple categories, it is mapped at the campaign level.

After Demandbase confirms that they have mapped your audience to their segment object, return to the audience builder and deliver the audience. Your data is delivered into the Demandbase segment object and will be ready for use within 24 hours.