Sharing Audiences with Hulu

You can send first- and third-party Oracle Data Cloud data to Hulu, a premiere provider of streaming TV and movies. You send data by sharing your Oracle Data Cloud audiences with Hulu. Data can be sourced from both cookies and MAIDs. Oracle Data Cloud creates campaigns for the audiences you share and Hulu uses the data from the campaigns in their advertising tools.

To share an audience with Hulu :

1. Create an audience that targets the users you want to deliver to Hulu.
2. Share your audience with Hulu. Use the following configuration:
   1. In the Receiver list, select 6190: Hulu NEW - Publisher DMP. If that entry does not appear in the list, contact My Oracle Support (MOS) to request audience sharing with Hulu.
   2. In the First-Party Details and Third-Party Details fields select Full Path .

   Hulu receives an email notification that you have shared your audience with them. Hulu calls the Audiences API to get the individual categories in your audience and maps them to segment objects in the Hulu advertising platform. The Oracle Data Cloud creates a campaign to deliver your data into these Hulu segments. The audience should be available for media targeting in the Hulu platform within 48-72 hours.