Taboola

The Taboola app allows you to use your first-party Oracle Data Cloud platform data in Taboola's content discovery platform.

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Installing the Taboola app

When you install the Taboola app, you enter your Taboola client ID, which is the same as your entity name within Taboola backstage. If you do not have a client ID, contact your Taboola account manager.

Delivering audience data to Taboola

To send Oracle Data Cloud data to Taboola, you create audiences that include the users you want to target and then deliver those audiences.

After you save an audience with the Taboola app selected as the delivery platform, Taboola receives a real-time email notification with the names and full paths of the categories in your audience. They use this information to map your audience data to their segments. After you receive notification that mapping is complete, you can deliver the audience.

Using your Oracle Data Cloud platform data in the Taboola platform

After you create a campaign, your audience is displayed in the Taboola UI.

To use your Oracle Data Cloud platform data in the Taboola platform:

  1. Log in to your Taboola account at https://backstage.taboola.com.
  2. Under Campaign Management, create and set up the new campaign that will target the audience.
  3. Email your Taboola account manager with your campaign details and client ID.

Your Taboola account manager links your Oracle Data Cloud platform audience with your Taboola media campaign.

For further support, contact Taboola at support@taboola.com.