Oracle Data Cloud Platform

You use the Oracle Data Cloud platform to organize, analyze, and activate your user data.

You can create target audiences containing the first-party online and offline user data that you have ingested into the platform and third-party data purchased from the Oracle Data Marketplace. You can then deliver your target audiences to display, mobile, search, social, and other media execution platforms.

This guide provides detail information and instructions for managing your private taxonomy; creating and delivering audiences; and viewing inventory and buyer reports.

Overview

Getting Started with the Oracle Data Cloud Platform

Creating and Delivering Audiences

Working with Taxonomy

Using Tags

Running Reports

Using Audience Analytics