Oracle Eloqua integration

You can integrate Oracle Audience Segmentation with Oracle Eloqua to seamlessly send data between the two platforms.

Note: This integration is currently under controlled availability. To learn more about enabling this feature, contact Oracle Support.

Understanding Oracle Eloqua

Oracle Eloqua helps your organization by doing the following:

Provides cloud-based marketing software that delivers marketing automation for industries such as finance, health, media, real estate, sports, entertainment, and so on.
Simplifies marketing procedures by delivering leads targeted to new customers.
Helps manage and organize marketing segmentation and marketing workflow.

Exporting Oracle Audience Segmentation segments to Oracle Eloqua allows you to do the following:

Use the Oracle Audience Segmentation segments in Eloqua multi-step campaigns.
Send Oracle Audience Segmentation segment data into Eloqua custom objects.
Send Oracle Audience Segmentation segment data into Eloqua segments.
Use the data management and segmentation capabilities of Oracle Audience Segmentation to enhance Oracle Eloqua marketing automation.

The image below shows the workflow of exporting segment data out of Oracle Audience Segmentation into Oracle Eloqua.

Importing Oracle Eloqua campaign data into Oracle Audience Segmentation allows you to leverage the data for Segmentation.