Oracle Responsys integration
Learn more by watching the video!
When you integrate Oracle Audience Segmentation with Oracle Responsys, you can do the following:
- Seamlessly send segments you create in Oracle Audience Segmentation to Responsys for use in campaigns and programs.
- Import behavioral campaign data and profile data from Responsys. This allows you to build more complete customer profiles in Oracle Audience Segmentation.
Understanding Oracle Responsys
Oracle Responsys allows you to build contextually relevant, digital marketing campaigns for all consumers. Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.
Learn more about Responsys from the Oracle Responsys Help Center.
Exporting Oracle Audience Segmentation segments to Oracle Responsys
Exporting Oracle Audience Segmentation segments to Oracle Responsys allows you to access the segment data as Audiences in Oracle Responsys.
The image below shows the workflow of exporting segment data out of Oracle Audience Segmentation into Oracle Responsys.
Audiences created in Responsys from Oracle Audience Segmentation segments can be used in the following ways:
Targeting Audiences in campaigns
Targeting Audiences in programs
Routing by Audience attributes in a program data switch
Learn more about Working with Oracle Audience Segmentation segments in Oracle Responsys.
Importing Oracle Responsys data into Oracle Audience Segmentation
Importing profile data and campaign behavioral data from Oracle Responsys allows you incorporate that data in segments you create.
The image below shows the workflow of importing profile and campaign behavioral data from Oracle Responsys.
Before you begin
Before setting up the integration, make sure you have the following features enabled in your Responsys account. If you need assistance enabling features, contact My Oracle Support to create a service request.
Note: When you enable Audience Designer, it limits the kind of filters you can create in your Responsys account. Learn more about Audiences from the Responsys Help Center.
Setting up the integration
Setting up the integration involves completing the following tasks in this order:
- Setting up the export of data to Oracle Responsys
- Setting up the import of data from Oracle Responsys
Once you complete the integration, learn more about Working with Oracle Audience Segmentation segments in Oracle Responsys.