Engagement (non-transactional) activities

Engagement (non-transactional) activities refer to incentivized non-purchase actions that enable members to earn points or rewards in the program.

Note: You have the ability to personalize activities available to members based on segmentation or tiers.

Engagement activity types

The following engagement activities are available:

Registration activities

  • Earn points for program registration
  • Earn points for logging into the program daily, weekly or monthly

Social activities

Important: All social activities must follow social network privacy policies regarding awarding points or encouraging actions, which are subject to change at the social networks’ discretion. Also subject to social network approvals, where applicable.

  • Earn points for connecting to select social accounts (or Surprise & Delight the customers that complete this action)
  • Encourage social behaviors through point-on-click (e.g. members can click on the activity in the widget to receive the points)

Website activities

  • Earn points for visiting a site
  • Earn points for reading article/news/blog
  • Earn points for watching videos embedded on the website

POS activities

  • POS actions and activities include, but not limited to:
    • Program registration
    •  Earn points for purchasing products
    • Redeem rewards

Mobile/Tablet application activities

  • Standard in-application activities include, but not limited to:
    • Earn points for installing/opening the app
    • Earn points for an action within the app

Profile update activities

  • Earn points for providing profile information (e.g. gender, birthday, mobile phone) collected through CrowdTwist’s platform

Invite friend activities

  • Earn points for referring a friend to the loyalty program via:
    • Custom link
    • Social networks
  • Earn points when friends accept the invitation

Code redemption activities

  • Earn points for redeeming codes using CrowdTwist’s code redemption feature

Survey activities

  • Earn points for answering custom survey questions using CrowdTwist’s survey feature

Poll Activities

  • Earn points for answering polls using CrowdTwist’s Polls feature.

Quiz Activities

  • Earn points for answering quizzes using CrowdTwist’s Quizzes feature.

Email activities

  • Earn points for opening and clicking emails sent by an integrated third party

Rating and review activities

  • Earn points for leaving a product review through an existing third party integration (Bazaarvoice)

Subscription activities

  • Earn points for creating a subscription order through an existing third party integration (Ordergroove)
  • Earn points for placing recurring orders through an existing third party integration (Ordergroove)

Non-spend activity enhancements

  • Bonus Points – campaigns that award a point multiplier for completing specific or all non-spend activities
  • Activity Pre-requisites – ability for a member to unlock an activity by completing a specific activity first
  • Reward Unlock – ability for a member to unlock a reward by completing specific activities or achieving a specific tier
  • Activity Grouping – ability to group activities together and share a frequency cap
  • Activity Point Capping – ability to cap the number of points earned from non-purchase activities

Learn more