Attributes for Omniture Events filters

Omniture Events attributes include all fields defined for Adobe Analytics Data Connectors data associated with your Customer Data List.

Tips for creating filter conditions

When specifying conditions for Omniture Events, keep in mind the following:

  • Drag and drop the table from the Custom tables column to the Custom Table Attributes region. You can include the table multiple times when building your conditions.
  • Click the Refine icon to add the criteria from the segment table. For example, you would see criteria such as EVENT_DATE and VISITOR_ID. You can include up to ten criteria for the "Where" part of each table.
  • Form your conditions by selecting the operator and the value. The AND and OR operators will be the same between tables and within a table's "Where" statement. If you have a table for each segment, and then change AND to OR between the first two, all of the ANDs will change to ORs. The same occurs within a table.
  • The "does not contain" condition applies only to records that contain a value, not for records with a null value. This means that your result set will include records that contain any value except the specified one, but not records with no values. For example, the rule “State does not contain California" will include records in New York, Pennsylvania, and Texas, but not records in California nor ones that contain no value. To include empty records as well, add OR "State" - "is null” to the rule.
  • The “Between” condition includes the first and last dates of the defined date range.

    Note: SQL queries using the BETWEEN condition do not include the final day in a date range. To ensure consistency, add a + 1 to the SQL end date.

  • For the By Date time frames, the default value is the current date for all fields in the condition.

Learn more

Using filters in CX Audience

Creating filters

Managing filters

Audiences