Using filters in CX Audience
Filters are the building blocks that you need for creating audiences.
Filters get a set of records in a Customer Data List, based on rules that you construct using conditions. These conditions compare attributes for the filter type with the fields in your Customer Data List. Filters may be as simple as a single condition, for example, COUNTRY_ matches JP. You can create more complex filters by using logical AND/OR operators and by grouping conditions in enclosures. For example, the following filter is designed to get all of the customer records in the List where the customer's Country is Japan and who have subscribed to receive either our newsletter or our sales alerts:
The Filter Designer in CX Audience makes it easy to design and test filters, without having to write complicated queries.
Filter types
A filter has a specific type, which defines the data category of its targeting criteria, for example, customer Profile data or Email behavior from Oracle Responsys campaigns. Note that each filter applies to a specific Customer Data List; this means that you cannot use a filter you create for one List with another List.
You can create filters of one of the following types:
- Profile data
These filters include attributes from the List and its Profile Extensions.
- Custom Tables
These filters include attributes from all of the Custom Tables associated with your List.
- Datalogix Data
Available when your account is integrated with Datalogix.
- Omniture Events
Available when your account is integrated with Adobe Analytics Data Connectors.
- Responsys Email behavior
Available when your account is integrated with Oracle Responsys, for the List configured to receive the Responsys behavioral data. These filters include email interaction and recency attributes.
- Responsys Mobile App behavior
Available when your account is integrated with Oracle Responsys, for the List configured to receive the Responsys behavioral data. These filters include mobile app interaction and recency attributes.
Data is available only if the Mobile App channel is enabled for the Responsys account with which you have integrated.
- Responsys SMS behavior
Available when your account is integrated with Oracle Responsys, for the List configured to receive the Responsys behavioral data. These filters include SMS interaction and recency attributes.
Data is available only if the SMS channel is enabled for the Responsys account with which you have integrated.
- Infinity Events data
Available when your account is integrated with Oracle Infinity, for the List configured to receive the Infinity event data. These filters include web and app behavior of customers.
You use attributes when designing a filter. For a list of attributes available for each filter type, see the links in the Related section below.