Tagging followers
Important: The Oracle Eloqua WeChat app has been removed from the Oracle Cloud Marketplace and is no longer available for download. For customers with the app enabled, the app will remain active in its current form until December 1, 2022, after which the app will be sunset and no longer be available for use.
You can use the Eloqua-WeChat Integrator app to manage WeChat tags in the following ways:
Tagging followers via a campaign
You can tag WeChat followers who are managed as WeChat contacts in Eloqua by configuring the WeChat contact information synchronizer in a campaign and specifying a tag. When the contacts flow through the action element, your WeChat followers are tagged in the WeChat platform.
To tag your WeChat followers via a campaign:
- In Oracle Eloqua, open an existing campaign or create a new one.
- Drag a segment onto the campaign canvas that includes WeChat contacts whose OpenID is not blank (the segment has existing WeChat contacts that are subscribed to the official account).
- Drag the WeChat Contact Information Synchronizer element from the Actions section onto the canvas.
- Double-click the element and open the configuration window for the WeChat Contact Information Synchronizer.
- Select Tagging WeChat Followers and specify the WeChat official account for which you want to tag followers.
- In the Choose Tag section, either click an existing tag or click the add icon
to create a new tag. Enter a tag name to create a new tag and then click Save.
- Click Submit and then click Save.
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When contacts flow through the action element, they are synchronized to tag the WeChat followers. To verify that the tagging worked, compare a WeChat follower's Eloqua contact with their entry in the WeChat platform for the official account.
After the campaign finishes, the same follower should be tagged in the WeChat official account platform.
You can select the tag to send messages to followers who have been tagged with it.
Removing tags via a campaign
You can remove tags from WeChat followers who are managed as WeChat contacts in Eloqua by configuring the WeChat Contact Information Synchronizer action service in a campaign and specifying a tag to be removed. When the contacts flow through the action element, the specified tag is removed from your WeChat followers in the WeChat Platform.
To remove a tag from your WeChat followers via a campaign:
- In Oracle Eloqua, open an existing campaign or create a new one.
- Drag a segment onto the campaign canvas that includes WeChat contacts whose OpenID is not blank (the segment has existing WeChat contacts that are subscribed to the official account).
- Drag the WeChat Contact Information Synchronizer element from the Actions section onto the canvas.
- Double-click the element and open the configuration window for the WeChat Contact Information Synchronizer.
- Select Remove Tag for WeChat Followers and specify the WeChat official account for which you want to remove tags.
- In the Choose Tag section, either click one tag to be removed.
- Click Submit and then click Save.
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When contacts flow through the action element, they are synchronized to remove the tag from the WeChat followers in the specified segment. To verify that the tag removal worked, compare a WeChat follower's entry in the WeChat official account platform before you activate the campaign.
After the campaign finishes, the same follower should no longer have the specified tag.
Automatically tagging new WeChat followers