Adding third-party tracking to your emails

Adding third-party tracking codes to an email

You can add an external tracking code to an individual email. This allows you to capture email activity for a single email with your third-party provider. For example, this code could allow you to track email opens with a third-party provider. If you need to add tracking parameters to an email link, see Adding third-party tracking parameters to email links.

To add external tracking to an email:

  1. With your email open, choose an option:
    OptionSteps
    If you are using the Design Editor
    1. Click An image of the Settings icon to open the Email Settings panel.
    2. Click Enable 3rd Party Tracking in the Tracking Settings section, and enter the tracking code in the field below.

    When you send the email, Oracle Eloqua adds the code before the closing body element.

    If you are using the Source Editor

    Paste the tracking code in the HTML pane. Refer to the provider documentation for recommendations on where to place the code. Typically, it is at the end of the email, before the closing body element.

  2. Save your changes.

Adding third-party tracking parameters to email links

You can automatically add third-party tracking parameters to all your email links. To do this, you must update your email default settings.

Note: You must be an administrator to update email default settings.

For example, you can automatically add Google Analytics parameters to all email links so that you can track link activity outside of Oracle Eloqua. You could use this to add the following Google Analytics parameters to all your links:

  • Campaign Source (utm_source=Eloqua)
  • Campaign Medium (utm_medium=email)
  • Campaign Name (utm_campaign=Eloqua-Email-Name)
http://www.example.com/index.html?utm_source=Eloqua&utm_medium=email&utm_campaign=Eloqua-Email-Name

To add third-party tracking parameters to email links: 

  1. Navigate to AssetsAn image of the Assets icon, which is represented by a black pencil., and click Email Setup, then Email Defaults.
  2. Click the External Tracking check box and choose the analytics tool from the drop-down list. For example, Google Analytics.
  3. Click Advanced Options > Manage External Tracking.
  4. Review the configuration for the selected analytics tool.

    For example, the default configuration for Google Analytics is utm_campaign=<eloqua type="emailfield" syntax="elqWAEmailName" />&utm_medium=email&utm_source=Eloqua.

    When you send an email, Oracle Eloqua adds the parameters to all links and resolves the email name parameter.

  5. If you need to add additional parameters or customize the configuration, click Copy As New and make your changes.
  6. After saving the configuration, send a test email to verify the changes.

Learn more

Global email defaults

Adding links to emails in the Design Editor

Sending test emails