Creating your first segment
Segments are a portion of your database you plan to target in a marketing communication. Segments can be dynamically generated or they can be a static list of contacts. When building a marketing campaign, building a dynamic segment allows you to target your audience based on contact or account information (such as title, purchase history, or behavior).
In this tutorial, we are creating a new segment to use in our welcome campaign. Our segment will filter for contacts created within the last day so that we can target them in our welcome campaign.
Here is what our final segment will look like:
What you'll learn
In this tutorial, we'll show you how to:
- Create a basic segment
- Add a segment to a campaign in Campaign Canvas
- Configure a segment
What you'll need
- Creating the welcome campaign
- Have access to segments