Insight reports
The Insight catalog has over 200 standard reports, listed below.
Tip: Don't know where to begin? Check out these common reports.
| Report folder | Report name |
|---|---|
|
Campaigns |
Campaign Analysis by Activity Date |
|
Campaigns |
Campaign Analysis Overview |
|
Campaigns |
Campaign Engagement |
|
Campaigns |
Campaign Responses by Lead Source |
|
Campaigns |
Campaigns by Form Submissions |
|
Campaigns |
Campaigns by Landing Page Form Abandonment Rate |
|
Campaigns |
Campaigns by Landing Page Form Conversion Rate |
|
Campaigns |
Eloqua Campaign List |
|
Campaigns |
External Activity Analysis |
|
Campaigns |
New Contacts |
| Campaigns | Auto Activity Analysis |
|
Closed-Loop Reporting |
Campaign Cost Metrics |
|
Closed-Loop Reporting |
Campaign Revenue Analysis |
|
Closed-Loop Reporting |
Opportunity Overview |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Average Landing Page Time |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Campaign Members |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Landing Page Time |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Landing Page Views |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Possible Email Forwards |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Bouncebacks |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Clickthroughs |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Delivered |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Form Submissions |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Hard Bouncebacks |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Opens |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Sends |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Soft Bouncebacks |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Unsubscribes |
|
Contact Details/Campaign |
Campaign Analysis by Activity Date - Total Visitors |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Bouncebacks |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Clickthroughs |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Delivered |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Hard Bouncebacks |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Opens |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Possible Forwards |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Sends |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Soft Bouncebacks |
|
Contact Details/Campaign |
Campaign Analysis Overview - Total Unsubscribes by Email |
|
Contact Details/Campaign |
Campaign Analysis Overview by External Activity |
|
Contact Details/Campaign |
Campaign Analysis Overview by External Activity - Total External Activities |
|
Contact Details/Campaign |
Campaign Analysis Overview by Forms |
|
Contact Details/Campaign |
Campaign Analysis Overview by Forms - Total Form Submissions |
|
Contact Details/Campaign |
Campaign Analysis Overview by Landing Page |
|
Contact Details/Campaign |
Campaign Analysis Overview by Landing Page - Landing Page Views |
|
Contact Details/Campaign |
Campaign Analysis Overview by Landing Page - Total Visitors |
|
Contact Details/Campaign |
Campaign Engagement - Campaign Members |
|
Contact Details/Campaign |
Campaign Engagement - New Leads |
|
Contact Details/Campaign |
Campaign Engagement - Total Responses |
|
Contact Details/Campaign |
Campaigns by Form Submissions - Total Form Submissions |
|
Contact Details/Campaign |
External Activity Analysis - Total External Activities |
|
Contact Details/Closed-Loop |
Campaign Revenue Analysis - Campaign Members |
|
Contact Details/Closed-Loop |
Campaign Revenue Analysis - New Leads |
|
Contact Details/Closed-Loop |
Campaign Revenue Analysis - Total Leads |
|
Contact Details/Contact |
Contact Overlap in Shared Lists - Total Shared Lists |
|
Contact Details/Contact |
Email Frequency - Total Contacts |
|
Contact Details/Contact |
Email Frequency by Month - 1 Email |
|
Contact Details/Contact |
Email Frequency by Month - 11+ Email |
|
Contact Details/Contact |
Email Frequency by Month - 2 Emails |
|
Contact Details/Contact |
Email Frequency by Month - 3 Emails |
|
Contact Details/Contact |
Email Frequency by Month - 4 Emails |
|
Contact Details/Contact |
Email Frequency by Month - 5 Emails |
|
Contact Details/Contact |
Email Frequency by Month - 6-10 Emails |
|
Contact Details/Contact |
Email Frequency by Month - Total Emails |
|
Contact Details/Contact |
New Contacts by Lead Source Most Recent - New Contacts |
|
Contact Details/Contact |
New Contacts by Lead Source Original - New Contacts |
| Contact Details/Dashboard Reports | Email Activity Summary - Total Sends |
| Contact Details/Dashboard Reports | Total Sends by Email Group - Total Sends |
| Contact Details/Dashboard Reports | Email Open by Device Platform Trend - Total Opens |
| Contact Details/Dashboard Reports | Form Submission Trend - Total Form Submissions |
|
Contact Details/Email |
Email Analysis by Activity Date - Existing Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis by Activity Date - New Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Bouncebacks |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Clickthroughs |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Delivered |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Form Submissions from Email |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Hard Bouncebacks |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Opens |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Possible Forwarders |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Possible Forwards |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Sends |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Soft Bouncebacks |
|
Contact Details/Email |
Email Analysis by Activity Date - Total Unsubscribes by Email |
|
Contact Details/Email |
Email Analysis by Email Group - Existing Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis by Email Group - New Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis by Email Group - Possible Email Forwards |
|
Contact Details/Email |
Email Analysis by Email Group - Possible Forwarders |
|
Contact Details/Email |
Email Analysis by Email Group - Total Bouncebacks |
|
Contact Details/Email |
Email Analysis by Email Group - Total Clickthroughs |
|
Contact Details/Email |
Email Analysis by Email Group - Total Delivered |
|
Contact Details/Email |
Email Analysis by Email Group - Total Form Submissions from Email |
|
Contact Details/Email |
Email Analysis by Email Group - Total Hard Bouncebacks |
|
Contact Details/Email |
Email Analysis by Email Group - Total Opens |
|
Contact Details/Email |
Email Analysis by Email Group - Total Sends |
|
Contact Details/Email |
Email Analysis by Email Group - Total Soft Bouncebacks |
|
Contact Details/Email |
Email Analysis by Email Group - Total Unsubscribes |
|
Contact Details/Email |
Email Analysis Overview - Existing Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview - New Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview - Possible Email Forwards |
|
Contact Details/Email |
Email Analysis Overview - Possible Forwarders |
|
Contact Details/Email |
Email Analysis Overview - Total Bouncebacks |
|
Contact Details/Email |
Email Analysis Overview - Total Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview - Total Delivered |
|
Contact Details/Email |
Email Analysis Overview - Total Form Submissions form Email |
|
Contact Details/Email |
Email Analysis Overview - Total Hard Bouncebacks |
|
Contact Details/Email |
Email Analysis Overview - Total Opens |
|
Contact Details/Email |
Email Analysis Overview - Total Sends, Opens, and Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview - Total Soft Bouncebacks |
|
Contact Details/Email |
Email Analysis Overview - Total Unsubscribes |
|
Contact Details/Email |
Email Analysis Overview by Segment - Existing Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview by Segment - New Visitor Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Bouncebacks |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Clickthroughs |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Delivered |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Hard Bouncebacks |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Sends |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Soft Bouncebacks |
|
Contact Details/Email |
Email Analysis Overview by Segment - Total Unsubscribes by Email |
|
Contact Details/Email |
Email Analysis with Delivery Type - Total Clickthroughs |
|
Contact Details/Email |
Email Analysis with Delivery Type - Total Delivered |
|
Contact Details/Email |
Email Analysis with Delivery Type - Total Opens |
|
Contact Details/Email |
Email Analysis with Delivery Type - Total Possible Forwarders |
|
Contact Details/Email |
Email Analysis with Delivery Type - Total Sends |
|
Contact Details/Email |
Email Bounceback Overview - Total Bouncebacks |
|
Contact Details/Email |
Email Bounceback Overview - Total Hard Bouncebacks |
|
Contact Details/Email |
Email Bounceback Overview - Total Soft Bouncebacks |
|
Contact Details/Email |
Email Clickthrough Link Breakdown - Total Clickthroughs |
|
Contact Details/Email |
Email Clickthrough Link with Query String Breakdown - Clickthrough Link Count |
|
Contact Details/Email |
Email Clickthrough Overview - Total Clickthroughs |
|
Contact Details/Email |
Email Group Analysis - Total Subscribed Contacts |
|
Contact Details/Email |
Email Group Analysis - Total Unsubscribed Contacts |
|
Contact Details/Email |
Email Open Overview - Total Opens |
|
Contact Details/Email |
Email Unsubscribe Overview - Total Unsubscribers by Email |
|
Contact Details/Email |
Form Submissions by Email - Total Form Submissions |
|
Contact Details/Email |
Sales Email Template Usage - Total Bouncebacks |
|
Contact Details/Email |
Sales Email Template Usage - Total Clickthroughs |
|
Contact Details/Email |
Sales Email Template Usage - Total Opens |
|
Contact Details/Email |
Sales Email Template Usage - Total Sends |
|
Contact Details/Email |
Sales Email Template Usage - Total Unsubscribes |
|
Contact Details/Form |
Form Submission by Geography - Total Form Submissions |
|
Contact Details/Form |
Form Submission Overview - Total Form Submissions |
|
Contact Details/Form |
Form Submission Trend - Total Form Submissions |
|
Contact Details/Landing Page |
Landing Page Activity for Date Range - Total For Submissions |
|
Contact Details/Landing Page |
Landing Page Activity for Date Range - Total Page Views |
|
Contact Details/Website |
Entry Pages by Page View - Total Page Views |
|
Contact Details/Website |
Exit Pages by Page View - Total Page Views |
|
Contact Details/Website |
Microsite Page View Trend - Total Page Views |
|
Contact Details/Website |
Microsite Page View Trend - Total Visits |
|
Contact Details/Website |
Page Details - Total Page Views |
|
Contact Details/Website |
Page Details - Total Visits |
|
Contact Details/Website |
Page Navigations - # of Navigations for a Page |
|
Contact Details/Website |
Page Tag Breakdown - Total Page Views |
|
Contact Details/Website |
Query String by Geography - Total Page Views |
|
Contact Details/Website |
Query String Parameter Overview - Total Page Views |
|
Contact Details/Website |
Query String Value Overview - Total Page Views |
|
Contact Details/Website |
Search Query Breakdown - Total Page Views |
|
Contact Details/Website |
Website Overview - Total Page Views |
|
Contact Details/Website |
Website Overview - Total Query String Parameter Value Count |
|
Contact Details/Website |
Website Overview - Total Returning Visitors |
|
Contact Details/Website |
Website Overview - Total Visits |
|
Contact Details/Website |
Website Visitors by Geography - Total Visits |
|
Contact Details/Website |
Website Visitors by Webpage - Total Page Views |
|
Contacts |
Contact Field Analysis |
|
Contacts |
Contact Field Value |
|
Contacts |
Contact Overlap in Shared Lists |
|
Contacts |
Database Growth Trend |
|
Contacts |
Email Frequency |
|
Contacts |
Email Frequency by Month |
|
Contacts |
Email Frequency by Month - New Contacts |
|
Contacts |
Lead Score by Contact |
|
Contacts |
New Contacts by Lead Source (Most Recent) |
|
Contacts |
New Contacts by Lead Source (Original) |
| Dashboard Reports | Account Engagement Overview - Top Engaged Accounts |
| Dashboard Reports | Campaign Analysis Overview - Campaign Activity Timeline and Summary |
| Dashboard Reports | Campaign Analysis Overview - Campaign Activity Timeline and Summary (Day) |
| Dashboard Reports | Campaign Analysis Overview - Campaign Activity Timeline and Summary (Month) |
| Dashboard Reports | Campaign Analysis Overview - Campaign Activity Timeline and Summary (Quarter) |
| Dashboard Reports | Campaign Analysis Overview - Campaign Activity Timeline and Summary (Year) |
| Dashboard Reports | Campaign Analysis Overview - Outbound Activity by Campaign Region |
| Dashboard Reports | Campaign Analysis Overview - Outbound Activity by Campaign Region |
| Dashboard Reports | Campaign Analysis Overview - Outbound Activity by Campaign Type |
| Dashboard Reports | Campaign Analysis Overview - Overall Performance by Campaign (Type, Product, Region) |
| Dashboard Reports | Closed-Loop Reporting - Attributed Revenue by Top Campaigns |
| Dashboard Reports | Closed-Loop Reporting - Influenced Revenue by Top Campaigns |
| Dashboard Reports | Closed-Loop Reporting - Total Possible Revenue |
| Dashboard Reports | Closed-Loop Reporting - Total Won Revenue |
| Dashboard Reports | Contact Database Health - Contact Engagement |
| Dashboard Reports | Contact Database Health - Contact Reachability Detail |
| Dashboard Reports | Contact Database Health - Contact Unreachability Detail |
| Dashboard Reports | Contact Database Health - Reachability |
| Dashboard Reports | Contact Database Health - Total New Contacts |
| Dashboard Reports | Email Analysis Overview - Email Activity Summary |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Day by Email Clickthrough |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Day by Email Opens |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Day by Form Submissions |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Month by Email Clickthroughs |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Month by Email Opens |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Month by Form Submissions |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Quarter by Email Clickthroughs |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Quarter by Email Opens |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Quarter by Form Submissions |
| Dashboard Reports | Email Analysis Overview - Email Activity Time by Year by Form Submissions |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Year by Email Clickthrough |
| Dashboard Reports | Email Analysis Overview - Email Activity Timeline by Year by Email Opens |
| Dashboard Reports | Email Analysis Overview - Overall Performance by Email |
| Dashboard Reports | Email Analysis Overview - Total Sends by Email Group |
| Dashboard Reports | Email Open by Device Metrics - Email Open by Device Platform Trend |
| Dashboard Reports | Email Open by Device Metrics - Email Open by Mail Client |
| Dashboard Reports | Email Open by Device Metrics - Email Open by Mobile Device |
| Dashboard Reports | Email Open by Device Metrics - Email Open by Operating System |
| Dashboard Reports | Individual Campaign Performance - Total Inbound Activity (by Day) |
| Dashboard Reports | Individual Campaign Performance - Total Inbound Activity (by Year) |
| Dashboard Reports | Individual Campaign Performance - Total Inbound Activity (by Quarter) |
| Dashboard Reports | Individual Campaign Performance - Total Inbound Activity (by Month) |
| Dashboard Reports | Individual Email Performance - Clicks by Time of Day |
| Dashboard Reports | Individual Email Performance - Contacts That Didn't Click |
| Dashboard Reports | Individual Email Performance - Email Clickthrough Link Breakdown by Contact |
| Dashboard Reports | Individual Email Performance - Top 5 Links |
| Dashboard Reports | Landing Page Performance - Overall Traffic Trends by Day |
| Dashboard Reports | Landing Page Performance - Overall Traffic Trends by Month |
| Dashboard Reports | Landing Page Performance - Overall Traffic Trends by Quarter |
| Dashboard Reports | Landing Page Performance - Overall Traffic Trends by year |
| Dashboard Reports | Landing Page Performance - Top 10 Landing Pages by Total New Visitors |
| Dashboard Reports | Landing Page Performance - Top 10 Landing Pages by Total Visits |
| Dashboard Reports | Lead Score Model Comparison - Contacts by Engagement Score |
| Dashboard Reports | Lead Score Model Comparison - Contacts by Profile Score |
| Dashboard Reports | Overall Form Performance - Form Submission Trend |
| Dashboard Reports | Overall Form Performance - Top 10 Forms by Abandonment Rate |
| Dashboard Reports | Overall Form Performance - Top 10 Forms by Conversion Rate |
| Dashboard Reports | Website Performance - Page View by Source Type |
| Dashboard Reports | Website Performance - Top 10 Entry Pages |
| Dashboard Reports | Website Performance - Top 10 Exit Pages |
| Dashboard Reports | Website Performance - Top 10 Page Views by Source Name |
| Dashboard Reports | Website Performance - Top 10 Web Pages |
| Dashboard Reports | Website Performance - Top 10 Locations by City |
| Dashboard Reports | Website Performance - Top 10 Locations by Country |
| Dashboard Reports | Website Performance - Total Page Views (Trend Line) |
| Deliverability | Deliverability Overview by ISP |
| Deliverability | Delivery Rate Analysis |
|
Email/Sales Email Reports |
Sales Email Opens and Website Visits |
|
Email/Sales Email Reports |
Sales Email Overview |
|
Email/Sales Email Reports |
Sales Email Template Usage |
| Dynamic Content by Campaign | |
| Dynamic Content by Email | |
|
|
Email Analysis by Activity Date |
|
|
Email Analysis by Email Group |
|
|
Email Analysis Overview |
|
|
Email Analysis Overview by Segment |
|
|
Email Analysis with Delivery Type |
|
|
Email Bounceback History with Messages |
|
|
Email Bounceback Overview |
|
|
Email Clickthrough Link Breakdown |
|
|
Email Clickthrough Link with Query String Breakdown |
|
|
Email Clickthrough Overview |
|
|
Email Frequency |
|
|
Email Frequency by Email Group |
|
|
Email Frequency by Month |
|
|
Email Group Analysis |
|
|
Email Group Analysis by Email Address |
|
|
Email Open Overview |
|
|
Email Unsubscribe Overview |
|
|
Form Submissions by Email |
|
|
Overall Trend Metrics |
|
|
Spam Unsubscribe |
|
Form |
Form Field Completeness |
|
Form |
Form Submission by Geography |
|
Form |
Form Submission Data |
|
Form |
Form Submission Overview |
|
Form |
Form Submission Trend |
|
Landing Pages |
Landing Page Activity for Date Range |
|
Website |
Entry Pages by Page View |
|
Website |
Exit Pages by Page View |
|
Website |
Microsite Page View Trend |
|
Website |
Page Details |
|
Website |
Page Navigations |
|
Website |
Page Tag Breakdown |
|
Website |
Query String by Geography |
|
Website |
Query String Parameter Overview |
|
Website |
Query String Value Overview |
|
Website |
Search Engine Breakdown |
|
Website |
Search Query Breakdown |
|
Website |
Social Media Breakdown |
|
Website |
Visitors by Salesperson |
|
Website |
Website Overview |
|
Website |
Website Visitors by Geography |
|
Website |
Website Visitors by Webpage |