Insight reports

The Insight catalog has over 200 standard reports, listed below.

Tip: Don't know where to begin? Check out these common reports.

Report folder Report name

Campaigns

Campaign Analysis by Activity Date

Campaigns

Campaign Analysis Overview

Campaigns

Campaign Engagement

Campaigns

Campaign Responses by Lead Source

Campaigns

Campaigns by Form Submissions

Campaigns

Campaigns by Landing Page Form Abandonment Rate

Campaigns

Campaigns by Landing Page Form Conversion Rate

Campaigns

Eloqua Campaign List

Campaigns

External Activity Analysis

Campaigns

New Contacts

Closed-Loop Reporting

Campaign Cost Metrics

Closed-Loop Reporting

Campaign Revenue Analysis

Closed-Loop Reporting

Opportunity Overview

Contact Details/Campaign

Campaign Analysis by Activity Date - Average Landing Page Time

Contact Details/Campaign

Campaign Analysis by Activity Date - Campaign Members

Contact Details/Campaign

Campaign Analysis by Activity Date - Landing Page Time

Contact Details/Campaign

Campaign Analysis by Activity Date - Landing Page Views

Contact Details/Campaign

Campaign Analysis by Activity Date - Possible Email Forwards

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Bouncebacks

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Clickthroughs

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Delivered

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Form Submissions

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Hard Bouncebacks

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Opens

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Sends

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Soft Bouncebacks

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Unsubscribes

Contact Details/Campaign

Campaign Analysis by Activity Date - Total Visitors

Contact Details/Campaign

Campaign Analysis Overview - Total Bouncebacks

Contact Details/Campaign

Campaign Analysis Overview - Total Clickthroughs

Contact Details/Campaign

Campaign Analysis Overview - Total Delivered

Contact Details/Campaign

Campaign Analysis Overview - Total Hard Bouncebacks

Contact Details/Campaign

Campaign Analysis Overview - Total Opens

Contact Details/Campaign

Campaign Analysis Overview - Total Possible Forwards

Contact Details/Campaign

Campaign Analysis Overview - Total Sends

Contact Details/Campaign

Campaign Analysis Overview - Total Soft Bouncebacks

Contact Details/Campaign

Campaign Analysis Overview - Total Unsubscribes by Email

Contact Details/Campaign

Campaign Analysis Overview by External Activity

Contact Details/Campaign

Campaign Analysis Overview by External Activity - Total External Activities

Contact Details/Campaign

Campaign Analysis Overview by Forms

Contact Details/Campaign

Campaign Analysis Overview by Forms - Total Form Submissions

Contact Details/Campaign

Campaign Analysis Overview by Landing Page

Contact Details/Campaign

Campaign Analysis Overview by Landing Page - Landing Page Views

Contact Details/Campaign

Campaign Analysis Overview by Landing Page - Total Visitors

Contact Details/Campaign

Campaign Engagement - Campaign Members

Contact Details/Campaign

Campaign Engagement - New Leads

Contact Details/Campaign

Campaign Engagement - Total Responses

Contact Details/Campaign

Campaigns by Form Submissions - Total Form Submissions

Contact Details/Campaign

External Activity Analysis - Total External Activities

Contact Details/Closed-Loop

Campaign Revenue Analysis - Campaign Members

Contact Details/Closed-Loop

Campaign Revenue Analysis - New Leads

Contact Details/Closed-Loop

Campaign Revenue Analysis - Total Leads

Contact Details/Contact

Contact Overlap in Shared Lists - Total Shared Lists

Contact Details/Contact

Email Frequency - Total Contacts

Contact Details/Contact

Email Frequency by Month - 1 Email

Contact Details/Contact

Email Frequency by Month - 11+ Email

Contact Details/Contact

Email Frequency by Month - 2 Emails

Contact Details/Contact

Email Frequency by Month - 3 Emails

Contact Details/Contact

Email Frequency by Month - 4 Emails

Contact Details/Contact

Email Frequency by Month - 5 Emails

Contact Details/Contact

Email Frequency by Month - 6-10 Emails

Contact Details/Contact

Email Frequency by Month - Total Emails

Contact Details/Contact

New Contacts by Lead Source Most Recent - New Contacts

Contact Details/Contact

New Contacts by Lead Source Original - New Contacts

Contact Details/Dashboard Reports Email Activity Summary - Total Sends
Contact Details/Dashboard Reports Total Sends by Email Group - Total Sends
Contact Details/Dashboard Reports Email Open by Device Platform Trend - Total Opens
Contact Details/Dashboard Reports Form Submission Trend - Total Form Submissions

Contact Details/Email

Email Analysis by Activity Date - Existing Visitor Clickthroughs

Contact Details/Email

Email Analysis by Activity Date - New Visitor Clickthroughs

Contact Details/Email

Email Analysis by Activity Date - Total Bouncebacks

Contact Details/Email

Email Analysis by Activity Date - Total Clickthroughs

Contact Details/Email

Email Analysis by Activity Date - Total Delivered

Contact Details/Email

Email Analysis by Activity Date - Total Form Submissions from Email

Contact Details/Email

Email Analysis by Activity Date - Total Hard Bouncebacks

Contact Details/Email

Email Analysis by Activity Date - Total Opens

Contact Details/Email

Email Analysis by Activity Date - Total Possible Forwarders

Contact Details/Email

Email Analysis by Activity Date - Total Possible Forwards

Contact Details/Email

Email Analysis by Activity Date - Total Sends

Contact Details/Email

Email Analysis by Activity Date - Total Soft Bouncebacks

Contact Details/Email

Email Analysis by Activity Date - Total Unsubscribes by Email

Contact Details/Email

Email Analysis by Email Group - Existing Visitor Clickthroughs

Contact Details/Email

Email Analysis by Email Group - New Visitor Clickthroughs

Contact Details/Email

Email Analysis by Email Group - Possible Email Forwards

Contact Details/Email

Email Analysis by Email Group - Possible Forwarders

Contact Details/Email

Email Analysis by Email Group - Total Bouncebacks

Contact Details/Email

Email Analysis by Email Group - Total Clickthroughs

Contact Details/Email

Email Analysis by Email Group - Total Delivered

Contact Details/Email

Email Analysis by Email Group - Total Form Submissions from Email

Contact Details/Email

Email Analysis by Email Group - Total Hard Bouncebacks

Contact Details/Email

Email Analysis by Email Group - Total Opens

Contact Details/Email

Email Analysis by Email Group - Total Sends

Contact Details/Email

Email Analysis by Email Group - Total Soft Bouncebacks

Contact Details/Email

Email Analysis by Email Group - Total Unsubscribes

Contact Details/Email

Email Analysis Overview - Existing Visitor Clickthroughs

Contact Details/Email

Email Analysis Overview - New Visitor Clickthroughs

Contact Details/Email

Email Analysis Overview - Possible Email Forwards

Contact Details/Email

Email Analysis Overview - Possible Forwarders

Contact Details/Email

Email Analysis Overview - Total Bouncebacks

Contact Details/Email

Email Analysis Overview - Total Clickthroughs

Contact Details/Email

Email Analysis Overview - Total Delivered

Contact Details/Email

Email Analysis Overview - Total Form Submissions form Email

Contact Details/Email

Email Analysis Overview - Total Hard Bouncebacks

Contact Details/Email

Email Analysis Overview - Total Opens

Contact Details/Email

Email Analysis Overview - Total Sends, Opens, and Clickthroughs

Contact Details/Email

Email Analysis Overview - Total Soft Bouncebacks

Contact Details/Email

Email Analysis Overview - Total Unsubscribes

Contact Details/Email

Email Analysis Overview by Segment - Existing Visitor Clickthroughs

Contact Details/Email

Email Analysis Overview by Segment - New Visitor Clickthroughs

Contact Details/Email

Email Analysis Overview by Segment - Total Bouncebacks

Contact Details/Email

Email Analysis Overview by Segment - Total Clickthroughs

Contact Details/Email

Email Analysis Overview by Segment - Total Delivered

Contact Details/Email

Email Analysis Overview by Segment - Total Hard Bouncebacks

Contact Details/Email

Email Analysis Overview by Segment - Total Sends

Contact Details/Email

Email Analysis Overview by Segment - Total Soft Bouncebacks

Contact Details/Email

Email Analysis Overview by Segment - Total Unsubscribes by Email

Contact Details/Email

Email Analysis with Delivery Type - Total Clickthroughs

Contact Details/Email

Email Analysis with Delivery Type - Total Delivered

Contact Details/Email

Email Analysis with Delivery Type - Total Opens

Contact Details/Email

Email Analysis with Delivery Type - Total Possible Forwarders

Contact Details/Email

Email Analysis with Delivery Type - Total Sends

Contact Details/Email

Email Bounceback Overview - Total Bouncebacks

Contact Details/Email

Email Bounceback Overview - Total Hard Bouncebacks

Contact Details/Email

Email Bounceback Overview - Total Soft Bouncebacks

Contact Details/Email

Email Clickthrough Link Breakdown - Total Clickthroughs

Contact Details/Email

Email Clickthrough Link with Query String Breakdown - Clickthrough Link Count

Contact Details/Email

Email Clickthrough Overview - Total Clickthroughs

Contact Details/Email

Email Group Analysis - Total Subscribed Contacts

Contact Details/Email

Email Group Analysis - Total Unsubscribed Contacts

Contact Details/Email

Email Open Overview - Total Opens

Contact Details/Email

Email Unsubscribe Overview - Total Unsubscribers by Email

Contact Details/Email

Form Submissions by Email - Total Form Submissions

Contact Details/Email

Sales Email Template Usage - Total Bouncebacks

Contact Details/Email

Sales Email Template Usage - Total Clickthroughs

Contact Details/Email

Sales Email Template Usage - Total Opens

Contact Details/Email

Sales Email Template Usage - Total Sends

Contact Details/Email

Sales Email Template Usage - Total Unsubscribes

Contact Details/Form

Form Submission by Geography - Total Form Submissions

Contact Details/Form

Form Submission Overview - Total Form Submissions

Contact Details/Form

Form Submission Trend - Total Form Submissions

Contact Details/Landing Page

Landing Page Activity for Date Range - Total For Submissions

Contact Details/Landing Page

Landing Page Activity for Date Range - Total Page Views

Contact Details/Website

Entry Pages by Page View - Total Page Views

Contact Details/Website

Exit Pages by Page View - Total Page Views

Contact Details/Website

Microsite Page View Trend - Total Page Views

Contact Details/Website

Microsite Page View Trend - Total Visits

Contact Details/Website

Page Details - Total Page Views

Contact Details/Website

Page Details - Total Visits

Contact Details/Website

Page Navigations - # of Navigations for a Page

Contact Details/Website

Page Tag Breakdown - Total Page Views

Contact Details/Website

Query String by Geography - Total Page Views

Contact Details/Website

Query String Parameter Overview - Total Page Views

Contact Details/Website

Query String Value Overview - Total Page Views

Contact Details/Website

Search Query Breakdown - Total Page Views

Contact Details/Website

Website Overview - Total Page Views

Contact Details/Website

Website Overview - Total Query String Parameter Value Count

Contact Details/Website

Website Overview - Total Returning Visitors

Contact Details/Website

Website Overview - Total Visits

Contact Details/Website

Website Visitors by Geography - Total Visits

Contact Details/Website

Website Visitors by Webpage - Total Page Views

Contacts

Contact Field Value

Contacts

Contact Overlap in Shared Lists

Contacts

Email Frequency

Contacts

Email Frequency by Month

Contacts

Email Frequency by Month - New Contacts

Contacts

Lead Score by Contact

Contacts

New Contacts by Lead Source (Most Recent)

Contacts

New Contacts by Lead Source (Original)

Dashboards Account Engagement Overview - Top Engaged Accounts
Dashboards Campaign Analysis Overview - Campaign Activity Timeline and Summary
Dashboards Campaign Analysis Overview - Campaign Activity Timeline and Summary (Day)
Dashboards Campaign Analysis Overview - Campaign Activity Timeline and Summary (Month)
Dashboards Campaign Analysis Overview - Campaign Activity Timeline and Summary (Quarter)
Dashboards Campaign Analysis Overview - Campaign Activity Timeline and Summary (Year)
Dashboards Campaign Analysis Overview - Outbound Activity by Campaign Region
Dashboards Campaign Analysis Overview - Outbound Activity by Campaign Region
Dashboards Campaign Analysis Overview - Outbound Activity by Campaign Type
Dashboards Campaign Analysis Overview - Overall Performance by Campaign (Type, Product, Region)
Dashboards Closed-Loop Reporting - Attributed Revenue by Top Campaigns
Dashboards Closed-Loop Reporting - Influenced Revenue by Top Campaigns
Dashboards Closed-Loop Reporting - Total Possible Revenue
Dashboards Closed-Loop Reporting - Total Won Revenue
Dashboards Contact Database Health - Contact Engagement
Dashboards Contact Database Health - Contact Reachability Detail
Dashboards Contact Database Health - Contact Unreachability Detail
Dashboards Contact Database Health - Reachability
Dashboards Contact Database Health - Total New Contacts
Dashboards Email Analysis Overview - Email Activity Summary
Dashboards Email Analysis Overview - Email Activity Timeline by Day by Email Clickthrough
Dashboards Email Analysis Overview - Email Activity Timeline by Day by Email Opens
Dashboards Email Analysis Overview - Email Activity Timeline by Day by Form Submissions
Dashboards Email Analysis Overview - Email Activity Timeline by Month by Email Clickthroughs
Dashboards Email Analysis Overview - Email Activity Timeline by Month by Email Opens
Dashboards Email Analysis Overview - Email Activity Timeline by Month by Form Submissions
Dashboards Email Analysis Overview - Email Activity Timeline by Quarter by Email Clickthroughs
Dashboards Email Analysis Overview - Email Activity Timeline by Quarter by Email Opens
Dashboards Email Analysis Overview - Email Activity Timeline by Quarter by Form Submissions
Dashboards Email Analysis Overview - Email Activity Time by Year by Form Submissions
Dashboards Email Analysis Overview - Email Activity Timeline by Year by Email Clickthrough
Dashboards Email Analysis Overview - Email Activity Timeline by Year by Email Opens
Dashboards Email Analysis Overview - Overall Performance by Email
Dashboards Email Analysis Overview - Total Sends by Email Group
Dashboards Email Open by Device Metrics - Email Open by Device Platform Trend
Dashboards Email Open by Device Metrics - Email Open by Mail Client
Dashboards Email Open by Device Metrics - Email Open by Mobile Device
Dashboards Email Open by Device Metrics - Email Open by Operating System
Dashboards Individual Campaign Performance - Total Inbound Activity (by Day)
Dashboards Individual Campaign Performance - Total Inbound Activity (by Year)
Dashboards Individual Campaign Performance - Total Inbound Activity (by Quarter)
Dashboards Individual Campaign Performance - Total Inbound Activity (by Month)
Dashboards Individual Email Performance - Clicks by Time of Day
Dashboards Individual Email Performance - Contacts That Didn't Click
Dashboards Individual Email Performance - Email Clickthrough Link Breakdown by Contact
Dashboards Individual Email Performance - Top 5 Links
Dashboards Landing Page Performance - Overall Traffic Trends by Day
Dashboards Landing Page Performance - Overall Traffic Trends by Month
Dashboards Landing Page Performance - Overall Traffic Trends by Quarter
Dashboards Landing Page Performance - Overall Traffic Trends by year
Dashboards Landing Page Performance - Top 10 Landing Pages by Total New Visitors
Dashboards Landing Page Performance - Top 10 Landing Pages by Total Visits
Dashboards Lead Score Model Comparison - Contacts by Engagement Score
Dashboards Lead Score Model Comparison - Contacts by Profile Score
Dashboards Overall Form Performance - Form Submission Trend
Dashboards Overall Form Performance - Top 10 Forms by Abandonment Rate
Dashboards Overall Form Performance - Top 10 Forms by Conversion Rate
Dashboards Website Performance - Page View by Source Type
Dashboards Website Performance - Top 10 Entry Pages
Dashboards Website Performance - Top 10 Exit Pages
Dashboards Website Performance - Top 10 Page Views by Source Name
Dashboards Website Performance - Top 10 Web Pages
Dashboards Website Performance - Top 10 Locations by City
Dashboards Website Performance - Top 10 Locations by Country
Dashboards Website Performance - Total Page Views (Trend Line)

Email/Sales Email Reports

Sales Email Opens and Website Visits

Email/Sales Email Reports

Sales Email Overview

Email/Sales Email Reports

Sales Email Template Usage

Email Dynamic Content by Campaign
Email Dynamic Content by Email

Email

Email Analysis by Activity Date

Email

Email Analysis by Email Group

Email

Email Analysis Overview

Email

Email Analysis Overview by Segment

Email

Email Analysis with Delivery Type

Email

Email Bounceback History with Messages

Email

Email Bounceback Overview

Email

Email Clickthrough Link Breakdown

Email

Email Clickthrough Link with Query String Breakdown

Email

Email Clickthrough Overview

Email

Email Frequency

Email

Email Frequency by Month

Email

Email Group Analysis

Email

Email Group Analysis by Email Address

Email

Email Open Overview

Email

Email Unsubscribe Overview

Email

Form Submissions by Email

Email

Overall Trend Metrics

Email

Spam Unsubscribe

Form

Form Field Completeness

Form

Form Submission by Geography

Form

Form Submission Data

Form

Form Submission Overview

Form

Form Submission Trend

Landing Pages

Landing Page Activity for Date Range

Website

Entry Pages by Page View

Website

Exit Pages by Page View

Website

Microsite Page View Trend

Website

Page Details

Website

Page Navigations

Website

Page Tag Breakdown

Website

Query String by Geography

Website

Query String Parameter Overview

Website

Query String Value Overview

Website

Search Engine Breakdown

Website

Search Query Breakdown

Website

Social Media Breakdown

Website

Visitors by Salesperson

Website

Website Overview

Website

Website Visitors by Geography

Website

Website Visitors by Webpage

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Common reports

Getting started with Insight

Insight for analyzers

Excluding visitors from Insight reporting