Getting started with Insight

Oracle Eloqua's Insight reporting solution is powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE) version 11g (11.1.1.9). Insight offers out-of-the-box reports as well as features that allow your organization to create your own custom analyses and dashboards.

Learn more by watching the video

To access Insight:

Navigate to Analytics, then click Insight.
The home page appears. What you see on your home page depends on the type of user you are (reporter or analyzer) and how you have used Insight.
Search bar
Menu bar
Quick actions area (for analyzers)
Recent reports area
Quick access to report catalog folders
Browse report catalog
To find out-of-the-box reports, click Catalog in the menu bar or use the Search bar.
Out-of-the-box reports are in the Shared Folders. The Company Shared folder contains custom analyses created by your organization. For more information on some of the out-of-the-box reports, see Common reports.

Insight metrics

Reports in Insight are built using a combination of attributes and metrics. Attributes are characteristics of your Oracle Eloqua data while metrics are qualitative measures of the attributes. The attribute provides context to the metric in the report. For example, City is an attribute and Total Clickthroughs is a metric. When combined in a report, City is a row and Total Clickthroughs a column. Thus you can learn about the clickthroughs by city. Attributes and metrics that can be combined are provided in a subject area.

To learn more about metrics, see Insight metrics.

When building a report, take into account how the metric is informed by the attributes included in the report.