Integrating lead scores with your CRM

After you create a lead scoring model, you must map the lead score to an appropriate CRM field. You must do this mapping for each external CRM call that should include a lead score. The most common external calls to update with lead scores include:

  • Create Lead
  • Update Lead
  • Update Contact

Important: You must have administrative permissions to access the CRM integration area of Oracle Eloqua. See CRM integration: external calls for more information about managing external calls. See the CRM integration: lead scoring for more details about how to incorporate scoring models into your lead management update process.

To integrate lead scores with your CRM:

  1. Click Settings An image of the Settings menu icon, which is represented by a black cog..
  2. Click Integration in the Platform Extensions area.
  3. Click the Outbound tab and then the External Calls tab.
  4. Navigate to the Send Data folder and locate the external call you want to update.
  5. Click the drop-down arrow next to the external call and select View Field Mappings.
  6. Drag the name of the lead scoring model from the Eloqua Fields list to the appropriate field in your CRM.
  7. Click Save.

Learn more

Native CRM integration: Updating lead scores in your CRM

Native CRM integration: external calls

Lead scoring