Excluding segment criteria

When you add a contact list or segment filter to a segment, the contacts in that list are included in the segment by default. However, you can also use contact lists and segment filters to exclude contacts.

Example: You could choose to exclude people who opened an email in the last week from a segment that focuses on re-engagement. Or, you might want to exclude contacts who work for one of your competitors.

Using the segment editor, you can easily toggle filters and lists to specify inclusion or exclusion. You can view excluded contacts in the contact viewer.

Important: Filtering on activities only searches from up to 1 year of historical records (except Subscription and Bounceback, which search up to 10 years). For example, if you set up an activity-based filter criterion of before 5/15/2019, the actual period of search is between 5/14/2018 and 5/14/2019. Additionally, the filter cannot search more than 2 years from the current date. For example, if today's date is 3/18/2019, and you set up an activity-based filter criterion of before 4/22/2007, the filter will search between 3/18/2017 and 3/18/2018. That is, if you set the filter criterion to search further than two years from the current date, the filter will instead search two years back from the current date.

To exclude the contacts in a segment filter or list:

  1. Navigate to Audience An image of the Audience icon., then click Segments.

  2. Open an existing segment, or create a new one.
  3. In the left pane, right-click the segment criteria, then click Switch to Exclude.

    The segment or list indicates how many contacts are now excluded.

    An image showing the number of excluded contacts.

  4. Click Save.

Learn more

Creating contact lists from a segment

Viewing segment contacts