About Logical Tables

Logical tables help you work with customer data by combining information from multiple physical data sources into a single, business-friendly view. Instead of navigating complex technical schemas, you can access unified entities that are ready to use in segmentation, personalization, and other marketing workflows.

Here's a sample of the Logical table UI. By presenting data in a way that aligns with real business concepts, Logical Tables:

  • Simplify data exploration
  • Improve marketer productivity
  • Reduce dependence on technical resources for data access and query creation.

    Screenshot showing the Fusion Marketing logical Tables in List view