About Logical Tables
Logical tables help you work with customer data by combining information from multiple physical data sources into a single, business-friendly view. Instead of navigating complex technical schemas, you can access unified entities that are ready to use in segmentation, personalization, and other marketing workflows.
Here's a sample of the Logical table UI. By presenting data in a way that aligns with real business concepts, Logical Tables:
- Simplify data exploration
- Improve marketer productivity
- Reduce dependence on technical resources for data access and query creation.