Conversion name parameter
wt.conv specifies a name used to identify a customer conversion event, which can be any conversion event that you define on your site or app.
The custom conversion event specified can be any goal you define for an action they want their visitors to achieve. For example, a user submitting a form, watching a video, reading a document, or viewing a campaign landing page could be specified as a conversion event.
| Valid value | Alphanumeric string |
| Syntax | wt.conv=name
|
| Example | wt.conv=View%20Coupons
|