Conversion name parameter

wt.conv specifies a name used to identify a customer conversion event, which can be any conversion event that you define on your site or app.

The custom conversion event specified can be any goal you define for an action they want their visitors to achieve. For example, a user submitting a form, watching a video, reading a document, or viewing a campaign landing page could be specified as a conversion event.

Valid value Alphanumeric string
Syntax wt.conv=name
Example wt.conv=View%20Coupons

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Visitor tracking parameters

Full Parameter Reference

Conversion Step parameter

conversion name, wt.conv, data.wt.conv