Visitor tracking parameters

Use visitor tracking parameters to track daily, weekly, monthly, quarterly, and yearly unique visitors. Oracle Infinity Data Connector inserts these parameters into the collected data as part of the session information.

Important: These are deprecated parameters that are no longer used in Oracle Infinity reporting, except for wt.vt_f, which is not deprecated.

First hit for a new visitor for an account

(Deprecated) wt.vt_a_s indicates the first hit from a new visitor for a specified account.

This parameter is generated to track visitor sessions for account rollup data sources and it is set it to 1 for the first hit from a new visitor for a given account. This parameter is used in conjunction with account rollup profiles and it applies only to real-time analysis.

Valid value	1
Syntax	wt.vt_a_s=1

First hit for new visitor session

(Deprecated) wt.vt_f_s indicates the first hit from a new visitor session. It is used to track new visitor sessions. Oracle Infinity Tag generates this parameter and sets it to 1 for the first hit from a new session.

This parameter only supports a value of 1.

Valid value	1
Syntax	wt.vt_f_s=1

First hit of day

(Deprecated) wt.vt_d indicates the first hit of the day from the visitor.

This parameter only supports a value of 1.

Valid value	1
Syntax	wt.vt_d=1

First hit of new session

(Deprecated) wt.vt_s indicates the first hit for a new session.

Cookie tracking must be enabled to set this parameter.

This parameter only supports a value of 1.

Valid value	1
Syntax	wt.vt_s=1

First Visit

wt.vt_f indicates a new or returning visitor that accepts first-party cookies (1) or who has disabled first-party cookies (2). This parameter is no longer in use by Oracle Infinity Analytics.

The Oracle Infinity Tag generates this parameter and sets it to 1 for the first hit from a new or returning visitor accepting a first-party cookie (FPC). If FPCs are disabled, then the parameter is set to 2.

Valid value	1: New or returning visitor that accepts FPCs 2: New or returning visitor with FPCs disabled
Syntax	wt.vt_f=[1|2]
Example	wt.vt_f=1

New visitor for an account

(Deprecated) wt.vt_f_a indicates a new visitor for an account.

This parameter is generated to track new visitors for an account. The Oracle Infinity Tag generates this parameter and sets it to 1 for the first hit from a new visitor for a given account. If first-party cookies (FPCs) are disabled, then the parameter is set to 2.

This parameter is used with account rollup profiles.

Valid value	1: The new visitor has FPCs enabled. 2: The new visitor has disabled FPCs.
Syntax	wt.vt_f_a=[1|2]
Example	wt.vt_f_a=1

Visitor ID

(Deprecated) wt.vtid provides a hashed visitor ID to sessionize visitors for use in reporting.

By default, wt.vtid is set to the value of wt.co_f. Alternatively, wt.vtid can be used with the following custom sessionization methods:

• Create an Oracle Infinity Tag mutation that provides a custom methodology.
• Add wt.vtid=custom_value to your query string.

Valid value	Alphanumeric string
Syntax	wt.vtid=ID
Example	wt.vtid=BCD21640CC11794D

Learn more

Full Parameter Reference

Visitor session parameters

visitor tracking, wt.vt_a_d, wt.vt_a_s, wt.vt_d, wt.vt_f, wt.vt_f_a, wt.vt_f_s, wt.vt_f_tlv, wt.vt_s, wt.vt_sid, wt.vt_tlv, wt.vtid, wt.vtvs, wt.vt_f_tlh