Traffic source and search parameters
Traffic source and search parameters identify traffic sources, referers, and information about search activity (search engines, types, and phrases).
Paid search engine
ext.search.paid populates the WT.srch=1 parameter.
| Valid value | true or false |
| Syntax | ext.search.paid={true|false}
|
| Example | ext.search.paid=true
|
Referer name
ext.source.name indicates the actual name of the referer.
| Valid value | Alphanumeric string |
| Syntax | ext.source.name=referer
|
| Example | ext.source.name=Example
|
Search engine
ext.search.engine indicates the search engine used.
| Valid value | Alphanumeric string |
| Syntax | ext.search.engine=search_engine
|
| Example | ext.search.engine=Google
|
Search phrase
ext.search.phrase indicates the search phrase used.
| Valid value | Alphanumeric string |
| Syntax | ext.search.phrase=search_phrase
|
| Example | ext.search.phrase=Portland
|
Traffic source parameter
wt.tsrc classifies the origin of site traffic into one of a list of possible values based on the referrer of the collected data. Oracle Infinity uses predefined logic to split referrers into one of the following values:
- Organic Search
- Other Campaigns
- Paid Search
- Referring Sites
- Social
- Social Campaigns
- Unknown Referrer
If you specify a custom wt.tsrc value, it can be used to override any of these calculated traffic source values.
The wt.tsrc value is tracked in the custom ext.source.type traffic source dimension.
| Valid value | Alphanumeric string |
| Syntax | wt.tsrc=traffic_source
|
| Examples |
|
Traffic source type
ext.source.type indicates the type of traffic source.
| Valid value | Alphanumeric string |
| Syntax | ext.source.type=traffic_source_type
|
| Example | ext.source.type=Unknown%20Referrer
|
Note: The value of the ext.source.type parameter can be overridden by the value of wt.tsrc.