Parameters

When sending data to the Infinity platform, parameters are to describe the data you are sending. For example, if you were to send an event describing viewing a product page on your website then you could use the following parameters (which would be available for use within the Infinity platform):

Parameter Value Name
wt.ti Green Shoes Page Title
wt.cg_n Footwear Content Group
wt.pn_sku 123KKSI Product SKU

See the following content to learn more about parameters.

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