Persona service parameters
The persona service provides additional unique attributes for visitor sessions to enhance accuracy. If the persona service is enabled for your account, the Oracle Infinity Tag can encode and collect following persona parameters. You can then use them to build dimensions, measures, and filters for Oracle Infinity Analytics reporting.
Device persona
wt.p_did provides a hash value that represents the device used by the visitor. This parameter respects do not track (DNT) flags.
| Valid value | Alphanumeric string |
| Syntax | wt.p_did=hashed_device_ID
|
| Example | wt.p_did=BCD21640CC11794D
|
New persona
wt.p_vid is generated if the wt.p_did does not match an existing persona. If the persona is matched, wt.p_vid is identical to wt.p_pid.
| Valid value | Alphanumeric string |
| Syntax | wt.p_vid=hashed_visitor_ID
|
| Example | wt.p_vid=BCD21640CC11794D
|
Persona ID
wt.p_pid provides a hashed persona identifier generated by the persona service. wt.p_pid is typically identical to wt.p_vid
| Valid value | Alphanumeric string |
| Syntax | wt.p_pid=hashed_persona_ID
|
| Example | wt.p_pid=BCD21640CC11794D
|
Session persona
wt.p_sid provides a unique ID for the session for use by the persona service. The value will be provided by the session cookie if one exists.
| Valid value | Alphanumeric string |
| Syntax | wt.p_sid=session_ID
|
| Example | wt.p_sid=BCD21640CC11794D
|
Parameters Collected by Default