Product parameters
You can use product parameters to report the transaction activity of products on your site.
These parameters support multiple values except where noted. When multiple values are passed, the order of the values is important because they correlate to other parameters. For example, multiple product values for the wt.pn_sku parameter correlates to the number of units passed in the wt.tx_u parameter.
Note: You cannot use these parameters as dimensions and measures in scenario analysis funnels. Products parameters are hit-based while scenario parameters are session-based and should not be used together in reports.
Product SKU
wt.pn_sku identifies the stock keeping unit (SKU), which is a unique numeric identifier of the product.
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_sku=product_SKU[;…]
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| Example | wt.pn_sku=CM22-R
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Product identifier
wt.pn_id identifies a unique product ID. Product IDs typically map to multiple product SKUs. For example, a model could have several SKUs corresponding the various colors.
The following parameters are automatically added by the product translation process when the product SKU is found in the product translation file:
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_id=product_ID[;…]
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| Example | wt.pn_id=AdvIsland
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Product family
wt.pn_fa identifies the product family.
This parameter is automatically populated by the campaign and product DLL based on the wt.pn_sku value.
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_fa=product_family[;…]
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| Example | wt.pn_fa=mobile%20phones
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Product group
wt.pn_gr identifies the product group. It is automatically populated by the campaign and product DLL based on the wt.pn_sku value.
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_gr=product_group[;…]
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| Example | wt.pn_gr=devices
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Product subgroup
wt.pn_sc identifies the product subgroup. It is automatically populated by the campaign and product DLL based on the wt.pn_sku value.
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_sc=product_subgroup[;…]
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| Example | wt.pn_sc=featured
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Product manufacturer
wt.pn_ma identifies the manufacturer of the product. It is automatically populated by the campaign and product DLL based on the wt.pn_sku value.
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_ma=product_manufacturer[;…]
|
| Example | wt.pn_ma=acme
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Product supplier
wt.pn_su identifies the supplier of the product. This parameter is automatically populated by the campaign and product DLL based on the wt.pn_sku value.
| Valid value | One or more semicolon-delimited alphanumeric strings |
| Syntax | wt.pn_su=supplier[;…]
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| Example | wt.pn_su=example
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