Personalization Attributes

Personalization attributes allow you to use visitor information in the content served to the visitor. The only prerequisite is to have the data available in Oracle Infinity.

You can combine user-level data (User Parameters) and event-level data to personalize web page content based on the captured visitor information. Please note that event-level data expires with the session, so an event-level parameter remains empty from the beginning of a session and until it is tracked in that session.

For instance, you can display a personalized promo code or a visitor's name, city, etc., on a banner or show a lightbox with abandoned items in the cart.

Adding personalization attributes to your content

Step 1. Enable a personalization attribute for the content

Open a content node and navigate to the Attributes tab to select the parameters that you're going to use:

Once the parameter is selected, the auto-generated attribute name in ready-to-use format is displayed below the selection, i.e. {{ it.parameters.name}}:

Step 2. Add a personalization attribute to the content

Copy the attribute via the Copy icon and insert it into the appropriate place via the Design tab or directly into the content code as a part of HTML and CSS.

If you want the parameter in the JS code, please read it from the prepopulated data.model.parameters JavaScript object.

Step 3. Verify and publish changes

After saving the changes, the content node layout can be verified in the QA Tool. Please note that the QA Tool displays personalization attributes in the same way as the Preview mode. So you'll see the generated attribute name, which is not a real parameter value.

Next, publish the personalization to Live to see parameter values taken from a visitor session:

Learn more

Parameters - Learn about parameters for Oracle Infinity.

User Parameters - Learn more about data at a user level.

Oracle Infinity Developer Help Center - Oracle CX Tag - Learn how to track and interact with your website visitors using Oracle Infinity and other supported CX Marketing products.