Dimensions for Email

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Email dimensions by group

This section describes all available dimensions for email. Dimensions available to you for each report are grouped into categories.

Account

  • Account: Name of the instance

Campaign

  • Campaign: Name of the campaign
  • Launch Type: Type of launch, such as proof, standard, or triggered
  • Launch Code: Code that represents the type of launch
  • Launch ID: ID that represents the launch unique identifier
  • Stage: Stage of the campaign that was used to send messages

Message

Important: If you change a message's name, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact Contact Event Data (CED) behavior because CED retains an unchanged ‘snapshot’ of values.

  • Message: Name of the message
  • Message Purpose: Specifies whether the message is Promotional or Transactional
  • External Campaign ID: IDs for campaigns initiated by external systems
  • Channel : Channel for delivering the message. Responsys Express only supports the Email channel.

Deliverability

  • Bounce Type: Soft or Hard Bounce. Learn more about bounced emails.
  • Bounce Category: Bounce Category
  • Bounce Reason: Bounce Reason, which can be Likely Bad Address - Hard, Likely Bad Address - Soft, Possible Block, MailBox Full or Related, Undetermined – Hard, or Undetermined - Soft.
  • Region: Region
  • ISP: Internet Service Provider (ISP)
  • Domain: Domain
  • IP Address: Internet Protocol (IP) address
  • VMTA: VMTA Name

Subject Line

  • Subject Line: Subject line of the email message

Content

  • Dynamic Content Module: Reusable definitions of dynamic content used in the message body. When dynamic content is not used in a message, this shows a value of "Not Specified."
  • Rule: Rule that determines the content that will be displayed
  • Media Type: Types of formats used in an email campaign: HTML, multipart, and text
  • Content: Content

Links

  • Link Category: Link category
  • Link Name: Link Name

Segments

  • Segment Values: Values associated with the message selected under the single segmentation scheme. Not applicable for Responsys Express.

Segment Groups

  • Segment Group: Segments of a contacts list that share common characteristics. Not applicable for Responsys Express.
  • Segment Rule: Rules that are used to classify the groups. Not applicable for Responsys Express.

Device

  • Device Type: Type of device used to respond to the message (for example, Mobile, Desktop, or Tablet)
  • Browser Type: Type of the browser used to respond to the message (for example Email Client, Mobile Browser)
  • Browser: Name of the browser used to respond to the message, such as Chrome, Firefox, and the like
  • Operating System: Operating system of the device (for example, Android or iOS)
  • OS Vendor: Vendor of the device's operating system, for example Google or Microsoft

Sent Date

  • Sent Year: Year corresponding to the sent date
  • Sent Quarter: Quarter corresponding to the sent date
  • Sent Month: Month corresponding to the sent date
  • Sent Date: Day corresponding to the sent date
  • Sent Week: The days of Monday to Sunday corresponding to the sent date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11 of October 2015 (Sunday).
  • From Date: Beginning of the sent date range
  • To Date: End of the sent date range
  • Sent Day of Week : Day of the week corresponding to the sent date (for example, Monday)

Event Date

  • Event Year: Year corresponding to the event date
  • Event Quarter: Quarter corresponding to the event date
  • Event Month: Month corresponding to the event date
  • Event Week: The days of Monday to Sunday corresponding to the event date. An example value would be "Wk of Oct 05, 2015," which would cover the days of the 5th of October 2015 (Monday), the 6th of October 2015 (Tuesday), and the days up to and including the 11th of October 2015 (Sunday).
  • Event Date: Date of the event, in date/time format
  • Month Number: A number that identifies the month. For example, January is represented by 1 and December is represented by 12.
  • Date: Event date in text format
  • Day: A number that identifies the day of the month. An example value would be "30" for an event that occurred on the 30th day of a month.

Launch Date

  • Launch Date: Date corresponding to when the launch occurred

Relative Date Range

Relative Date Range attributes are used for defining rolling reports. The date range value that you choose defines the rolling window for the report.

Attributes for Relative Date Range are as follows:

  • Sent Date Range: Relative date ranges corresponding to the sent date of the campaign.
  • Event Date Range: Relative date ranges corresponding to the event date of the campaign.
  • Test Start Date Range: Relative date ranges corresponding to the start date of the campaign test.

Tips for using Relative Date Range attributes and values:

  • Date range values are calculated by the account's time zone.
  • "Last" date ranges always exclude the current date, week, month, or quarter, depending on the date range selected (see Examples below).
  • "Last Quarter" follows the calendar year (for example, Q1 is January, February, March).
  • "Current" date ranges are displayed for the current complete date range:
    • Current Year displays data for the current complete calendar year at the time of executing the report. For example, if the report begins at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Jan to 11:30 am on the 2nd of February (or till when data was last refreshed).
    • Current Month displays data for the current complete calendar month at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February, data will be displayed from 12:00 am on 1st Feb to 11:30 am on the 2nd of February (or till when data was last refreshed)
    • Current Week displays data for the current complete week at the time of executing the report. For example, if the report is executed at 11:30 am on the 2nd of February (Monday), data will be displayed from 12:00 am on the 2nd of February (Monday) to 11:30 am on 2nd Feb (or until the data was last refreshed).

      Note: The week starts on Monday and ends on Sunday.

  • Do not select multiple sent date ranges if given the choice, as this makes your data less meaningful.

Examples
Last 7 Days: You create a report on the 14th of January, add the "Sent Date Range" attribute to it, and then filter that attribute by choosing the value "Last 7 Days". The date range on that day's report will be from the 7th to the 13th (the current date is always excluded from "Last - Days" ranges). On the next day (the 15th), the date range will roll over and the report shows results from the 8th to the 14th.
Last 3 Months: You create a report on the 5th of September, add the "Event Date Range" attribute, and then filter that attribute by choosing the value "Last 3 Months." The months shown on the report will be June, July, and August (current month is always excluded from "Last - Month" ranges). When October arrives, the date range will roll over and the report will show July, August, and September.

Response Interval

  • Interval: Used to group performance measures by a time period based on the number of days since launched

Learn more

Measures for Email

Email Summary Dashboard

Interacting with Insight Dashboards

Insights

Sent Date Range, Send Date Range, Current Year, Current Month, Current Week, Current, Email