Email Summary Dashboard
This dashboard provides an at-a-glance summary of the Email channel performance. The dashboard helps you analyze trends in email performance metrics over time and provides drill-down to the detailed campaign for deep-dive analysis. Learn more about creating email messages.
This dashboard includes the following charts and table:
- Performance Trend Chart
- Message Exploration Chart
- Performance by Message Purpose Chart
- Performance by Device Chart
To open the Email Summary dashboard:
- Click
from any page in Responsys Express. -
Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.
- Select the Email tab.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
| Dimension | Definition |
|---|---|
| Sent Date | Day corresponding to the sent date |
| Message Purpose | Specifies whether the message is Promotional or Transactional |
| Device Type | Type of device used to respond to the message (for example, Mobile, Desktop, or Tablet) |
Measures
A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Opens | Number of email messages opened, including multiple opens. Learn more about tracking opens. |
| Clicks | Count of total clicks; that is, clicks on all links in a message, including multiple clicks on the same link(s). Unsubscribes do not register as Clicks. Learn more about tracking clicks. |
| Conversions | Number of conversion actions. |
| Delivered | Number of successfully delivered messages (that is, Sent minus Bounced) |
| Unsubscribes | Count of unsubscribes. Unsubscribes do not register as Clicks. Learn more about setting up the default unsubscribe action for messages. Alternatively, if you include unsubscribe code in the message footer or body, those clicks are also counted as unsubscribes. |
| Revenue | Total revenue associated with a particular campaign launch. |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. |
| Conversion Rate | (Conversions / Delivered) * 100%. |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Open Rate | (Opens / Delivered) * 100% |
| Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages. |
| Revenue Per Email | (Total Revenue / Total Delivered). |
Summary of Key Performance Metrics
This section of the dashboard provides a quick overview of the following key performance metrics for the Email channel:
- Sent - Number of sent messages.
- Delivered Rate - (Delivered / Total Emails Sent) * 100%
- Unique Open Rate - (Unique Opens / Delivered) * 100%
- Unique Click-Through Rate - (Unique Clicks / Delivered) * 100%
- Unique Conversion Rate - (Unique Conversions / Delivered) * 100%
- Unsubscribe Rate - (Unsubscribes / Delivered) * 100%
Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages. - Revenue Per 1K Email - (Total Revenue / Total Delivered) * 1000
Performance Trend Chart
This chart trends performance metrics for email messages, including Sent, Delivered, Opens, Clicks, Conversions, Unsubcribes, and Revenues over the sent date of the message. The metrics are plotted against each other for comparison.
For a deeper message-level analysis of the trend at a specific point, click the point to drill down to the messages that contribute towards the trend.
You can also plot the performance metrics against each other for a comparison over time. To do this, select the comparison from the drop down list.
Message Exploration Chart
This chart plots the email messages by Click-Through Rate and Conversion Rate. This chart is useful for visualizing the relative performance of messages. For example, messages with high Click-Through Rates but low Conversion Rates are easily exposed and might need more analysis to understand the cause of low conversions.
For a deeper analysis of a particular message, click a bubble to drill down to the detailed message data.
To switch between the volume of delivered messages and revenue, select the option you want from the drop down list.
Performance by Message Purpose Chart
This chart shows the distribution for Click-Through Rate, Delivered Rate, Open Rate, Conversion Rate, Unsubscribe Rate, Revenue Per Email, Sent, or by the purpose of the message (either Promotional or Transactional).
Performance by Device Chart
This chart identifies performance by device type by Clicks, Opens, or Conversions.