Interval Analysis Dashboard
This dashboard helps compare the performance of messages by pre-determined day intervals after they are sent. This comparison is particularly useful when comparing the performance of several messages that were sent on different days but had a similar goal. For example, compare the performance of a Thanksgiving promotion message 1 day after it was sent in 2019 versus 1 day after it was sent in 2020. The dashboard also provides a tabular view of message performance by the selected interval.
This dashboard includes the following charts and table:
- Top Messages by Open Rate Chart
- Top Messages by Click-Through Rate Chart
- Top Messages by Conversion Rate Chart
- Interval Analysis Dashboard
To open the Interval Analysis dashboard:
- Click
from any page in Responsys Express. -
Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.
- Select the Email tab.
- Expand Performance, and then click Interval Analysis.
To see more reports:
- Click
View More Reports to open the:
To select an interval for comparison:
- Select the number of days from the Interval list.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
Important: If you change a message’s name, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.
| Dimension | Definition |
|---|---|
| Message | Name of the message |
| Campaign | Name of the campaign |
| Stage | Stage of the campaign that was used to send messages |
| Subject Line | Subject line of the email message |
| Interval | Used to group performance measures by a time period based on the number of days since launched |
Measures
A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.
| Measure | Definition |
|---|---|
| Open Rate | (Opens / Delivered) * 100% |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. |
| Conversion Rate | (Conversions / Delivered) * 100%. |
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Responder Rate | (Responders / Delivered) * 100% |
| Conversion Rate | (Conversions / Delivered) * 100%. |
| Revenue Per Email | (Total Revenue / Total Delivered). |
Top Messages by Open Rate Chart
Shows performance of messages by Open Rate.
Top Messages by Click-Through Rate Chart
Shows performance of messages by Click-Through Rate.
Top Messages by Conversion Rate Chart
Shows performance of messages by Conversion Rate (not applicable for Responsys Express).
Message Performance by Selected Interval Table
Provides a tabular view of message performance by the selected interval. You can drill down on Campaign and Message for a more detailed analysis.